GEP0810 Systems-Design Thinking and ManagementBahçeşehir UniversityDegree Programs ADVERTISINGGeneral Information For StudentsDiploma SupplementErasmus Policy StatementNational QualificationsBologna Commission
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Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Introduction and Application Information

Course Code Course Name Semester Theoretical Practical Credit ECTS
GEP0810 Systems-Design Thinking and Management Fall
Spring
3 0 3 4
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction: English
Type of course: GE-Elective
Course Level: Bachelor’s Degree (First Cycle)
Mode of Delivery: Face to face
Course Coordinator : Dr. BURCU ALARSLAN ULUDAŞ
Course Lecturer(s): Dr. Öğr. Üyesi MEHMET DEĞİRMENCİ
Dr. BURCU ALARSLAN ULUDAŞ
Recommended Optional Program Components: None
Course Objectives: Attendants will be informed about; thinking process, method, methodology, holistic thinking, design thinking and designing purposfull systems.

Learning Outcomes

The students who have succeeded in this course;
At the end of the course attendants will be informed about:
-Thinking process
-Problem formulation
-How to answer why, how and what questions?
-The concepts of feedback, chaos, and complexity
-The difference between mindless and minded systems.
-Design thinking.
-Interactive planning
-Decision support systems

Course Content

Thinking process, systems thinking,chaos and complexity, methodology,socio-cultural systems, iterative process of inquiry, design thinking, interactive planning,decision support systems

Weekly Detailed Course Contents

Week Subject Related Preparation
1) Thinking process: dreaming, metaphor, inquaiy, paradigm, environment Text
2) How to answer what, how and why questions. Reductionist and holistic approaches Text
3) Systems thinking: definition of systems and the implications of definitions for real life problems Text
4) Systems principals Text
5) Theory of chaos and complexity Text
6) Socio-cultural systems Text
7) General review Text
8) Midterm exam
9) İterative holistic inquiry Text
10) Design thinking Text
11) Idealized design Text
12) Interactive planning Text
13) Case study Text
14) Desicion support systems Text

Sources

Course Notes / Textbooks: DEĞİRMENCİ, M.(2007) Amaçlı canlılar:yönetimde üçüncü nesil sistem düşüncesi, İstanbul, Hiperlink
References: CAPRA, F. (1996) Yaşamın örgüsü : zihin ve maddenin yeni bir örgüsü, (çev. B. KURYEL).İstanbul, Yapı Merkezi.
MORGAN, G. (1997) Yönetim ve örgüt teorilerinde metafor, (çev.G. BULUT). İstanbul, MESS.

ACKOFF, R.L. (1999) Re-Creating the corporation : a design of organizations for the 21st centuary. New York, Oxford University Press.
GHARAJEDAGHI, J. (2011) Systems thinking : managing chaos and complexity: a platform for designing business architecture. Burlington, Morgan kaufmann.

Evaluation System

Semester Requirements Number of Activities Level of Contribution
Attendance 14 % 10
Midterms 1 % 40
Final 1 % 50
Total % 100
PERCENTAGE OF SEMESTER WORK % 50
PERCENTAGE OF FINAL WORK % 50
Total % 100

ECTS / Workload Table

Activities Number of Activities Duration (Hours) Workload
Course Hours 14 3 42
Midterms 1 24 24
Final 1 30 30
Total Workload 96

Contribution of Learning Outcomes to Programme Outcomes

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy. 1
2) To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising. 2
3) To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency. 2
4) To be able to analyze primary and secondary research data for a variety of products and services. 3
5) To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace. 2
6) To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1) 3
7) To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field. 2
8) To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures. 3
9) To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies. 3
10) To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace. 2
11) To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level) 1
12) To be able to identify and meet the demands of learning requirements. 2
13) To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession. 3