| PUBLIC RELATIONS | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| GEP0810 | Systems-Design Thinking and Management | Spring | 3 | 0 | 3 | 4 |
| This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
| Language of instruction: | English |
| Type of course: | GE-Elective |
| Course Level: | Bachelor’s Degree (First Cycle) |
| Mode of Delivery: | E-Learning |
| Course Coordinator : | Assist. Prof. ALPER CAMCI |
| Course Lecturer(s): |
Assist. Prof. MEHMET DEĞİRMENCİ Dr. BURCU ALARSLAN ULUDAŞ |
| Recommended Optional Program Components: | None |
| Course Objectives: | Attendants will be informed about; thinking process, method, methodology, holistic thinking, design thinking and designing purposfull systems. |
|
The students who have succeeded in this course; At the end of the course attendants will be informed about: -Thinking process -Problem formulation -How to answer why, how and what questions? -The concepts of feedback, chaos, and complexity -The difference between mindless and minded systems. -Design thinking. -Interactive planning -Decision support systems |
| Thinking process, systems thinking,chaos and complexity, methodology,socio-cultural systems, iterative process of inquiry, design thinking, interactive planning,decision support systems. Teaching methods and techniques used in the course are: lecture, individual work, reading, observation, field trips and use of digital resources. |
| Week | Subject | Related Preparation |
| 1) | Thinking process: dreaming, metaphor, inquaiy, paradigm, environment | Text |
| 2) | How to answer what, how and why questions. Reductionist and holistic approaches | Text |
| 3) | Systems thinking: definition of systems and the implications of definitions for real life problems | Text |
| 4) | Systems principals | Text |
| 5) | Theory of chaos and complexity | Text |
| 6) | Socio-cultural systems | Text |
| 7) | General review | Text |
| 8) | Midterm Week | |
| 9) | İterative holistic inquiry | Text |
| 10) | Design thinking | Text |
| 11) | Idealized design | Text |
| 12) | Interactive planning | Text |
| 13) | Case study | Text |
| 14) | Desicion support systems | Text |
| Course Notes / Textbooks: | |
| References: | CAPRA, F. (1996) Yaşamın örgüsü : zihin ve maddenin yeni bir örgüsü, (çev. B. KURYEL).İstanbul, Yapı Merkezi. MORGAN, G. (1997) Yönetim ve örgüt teorilerinde metafor, (çev.G. BULUT). İstanbul, MESS. ACKOFF, R.L. (1999) Re-Creating the corporation : a design of organizations for the 21st centuary. New York, Oxford University Press. GHARAJEDAGHI, J. (2011) Systems thinking : managing chaos and complexity: a platform for designing business architecture. Burlington, Morgan kaufmann. |
| Semester Requirements | Number of Activities | Level of Contribution |
| Attendance | 14 | % 10 |
| Midterms | 1 | % 40 |
| Final | 1 | % 50 |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 50 | |
| PERCENTAGE OF FINAL WORK | % 50 | |
| Total | % 100 | |
| Activities | Number of Activities | Duration (Hours) | Workload |
| Course Hours | 13 | 3 | 39 |
| Study Hours Out of Class | 12 | 4 | 48 |
| Midterms | 1 | 2 | 2 |
| Final | 1 | 2 | 2 |
| Total Workload | 91 | ||
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media | |
| 2) | To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics. | |
| 3) | To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works. | |
| 4) | To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications. | |
| 5) | To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices. | |
| 6) | To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings. | |
| 7) | To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns. | |
| 8) | To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices. | |
| 9) | To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes. | |
| 10) | To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool. | |
| 11) | To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations. | |
| 12) | To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications. | |
| 13) | To be able to explain and describe business marketing activities, economics, business law and global business practices. | |
| 14) | To be able to recognize national and international, social and cultural dimensions of public relations. |