Week |
Subject |
Related Preparation |
1) |
Introduction |
|
2) |
European Idea; Aristide Briand’s project for a European Federal Link, 1929-1932 |
Book chapters and journal articles |
3) |
World War II and post-1945 European cooperation, 1945-1949 |
Book chapters and journal articles |
4) |
The treaty of Paris 1951, the European Community of Defense 1954 |
Book chapters and journal articles |
5) |
Leaders and European integration |
Book chapters and journal articles |
6) |
European and Global Economics |
Book chapters and journal articles |
7) |
Turkish Perceptions of the EU |
Book chapters and journal articles |
8) |
Midterm |
|
9) |
The World, the EU and Turkey after the End of the Cold War |
Book chapters and journal articles |
10) |
Common Foreign and Security Policy |
Book chapters and journal articles |
11) |
The Membership Perspective of Turkey |
Book chapters and journal articles |
12) |
The Membership Perspective of Turkey |
Book chapters and journal articles |
13) |
Visit to local sites of interest relating to the course topics- the EU representation in Berlin |
Book chapters and journal articles |
14) |
Visit to the German federal parliament, and potentially to the EU institutions in Brussels as well. |
Book chapters and journal articles |
|
Program Outcomes |
Level of Contribution |
1) |
To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media |
|
2) |
To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics. |
|
3) |
To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works. |
|
4) |
To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications. |
|
5) |
To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices. |
|
6) |
To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings. |
|
7) |
To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns. |
|
8) |
To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices. |
|
9) |
To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes. |
|
10) |
To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool. |
|
11) |
To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations. |
|
12) |
To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications. |
|
13) |
To be able to explain and describe business marketing activities, economics, business law and global business practices. |
|
14) |
To be able to recognize national and international, social and cultural dimensions of public relations. |
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