GEP0510 Contemporary Germany– History, Politics and Society since 1945Bahçeşehir UniversityDegree Programs ADVERTISINGGeneral Information For StudentsDiploma SupplementErasmus Policy StatementNational QualificationsBologna Commission
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Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Introduction and Application Information

Course Code Course Name Semester Theoretical Practical Credit ECTS
GEP0510 Contemporary Germany– History, Politics and Society since 1945 Fall
Spring
3 0 3 4
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction: English
Type of course: GE-Elective
Course Level: Bachelor’s Degree (First Cycle)
Mode of Delivery: Face to face
Course Coordinator : Dr. BURCU ALARSLAN ULUDAŞ
Recommended Optional Program Components: None
Course Objectives: This course will explore the development of Germany since the end of the Second World War. It will focus on the evolution of Germany as two separate societies after the war, on the process of Germany’s reunification, and finally on current developments since 1990

Learning Outcomes

The students who have succeeded in this course;
-to acquire an insight and thorough understanding of the crucial topics in the history of 20th century Germany (totalitarianism, the rise and development of National Socialism and the Third Reich), the legacy of the Nazi experience in postwar national culture
- to acquire an insight and thorough understanding of postwar historical culture in Germany
- to acquire an insight and thorough understanding of modern and contemporary German history as integral part of European and global history
- to acquire an insight and thorough understanding of the central theoretical and historiographical debates in present-day Germany

Course Content

The course will include short excursions to relevant local sites that are readily available in the capital region of Berlin (Federal Parliament, Turkish Embassy, EU Representation in Berlin, etc.), as well as to local sites of historic interest (Checkpoint Charlie, Berlin Wall Memorial + Documentation Center, etc.). Also included will be short trips to other German cities, to give students an impression of the diversity and differences within Germany. Field trips shall include cities like Hamburg (for the North of Germany), Munich (for the South of Germany), Dresden (for the East of Germany), and Bonn (for the West of Germany, and as the former German capital city).

Weekly Detailed Course Contents

Week Subject Related Preparation
1) Introduction Complied Material
2) the German political system(s), Complied Material
3) Germany’s postwar history, Complied Material
4) its emerging role in the European Community/Union Complied Material
5) European Union's recent and current regional and global role and impact Complied Material
6) the changes in German society Complied Material
7) German people’s collective psyche, memory, and national sentiment(s), Complied Material
8) Midterm
9) Field Trip: capital region of Berlin (Federal Parliament, Turkish Embassy, EU Representation in Berlin, etc.) Complied Material
10) Field Trip: local sites of historic interest (Checkpoint Charlie, Berlin Wall Memorial + Documentation Center, etc.). Complied Material
11) Field Trip: Hamburg (for the North of Germany), Complied Material
12) Field Trip: Munich (for the South of Germany) Complied Material
13) Dresden (for the East of Germany) Complied Material
14) Bonn (for the West of Germany, and as the former German capital city). Complied Material

Sources

Course Notes / Textbooks:
References:

Evaluation System

Semester Requirements Number of Activities Level of Contribution
Attendance 14 % 5
Midterms 1 % 35
Final 1 % 60
Total % 100
PERCENTAGE OF SEMESTER WORK % 40
PERCENTAGE OF FINAL WORK % 60
Total % 100

ECTS / Workload Table

Activities Number of Activities Duration (Hours) Workload
Course Hours 14 3 42
Study Hours Out of Class 10 2 20
Midterms 1 15 15
Final 1 20 20
Total Workload 97

Contribution of Learning Outcomes to Programme Outcomes

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy. 1
2) To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising. 2
3) To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency. 2
4) To be able to analyze primary and secondary research data for a variety of products and services. 3
5) To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace. 2
6) To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1) 3
7) To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field. 2
8) To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures. 3
9) To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies. 3
10) To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace. 2
11) To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level) 1
12) To be able to identify and meet the demands of learning requirements. 2
13) To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession. 3