PUBLIC RELATIONS AND PUBLICITY | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
GEP0426 | Hebrew II | Fall | 3 | 0 | 3 | 5 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | GE-Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Dr. BURCU ALARSLAN ULUDAŞ |
Recommended Optional Program Components: | None |
Course Objectives: | Introduction to the Hebrew alphabet and basic grammar. Can understand and use familiar everyday expressions and very basic phrases aimed at the satisfaction of needs of a concrete type. Can introduce him/herself and others and can ask and answer questions about personal details such as where he/she lives, people s/he knows and things s/he has. Can interact in a simple way provided the other person talks slowly and clearly and is prepared to help. |
The students who have succeeded in this course; The students who succeeded in this course; -Listening: S/he will be able to comprehend familiar words about family and close relatives and very basic structures when spoken slowly and clearly. -Reading: S/he will be able to understand familiar words and very simple sentences in written texts such as short messages, menus, and job applications. -Spoken Interaction: S/he will be able to communicate in a simple way on condition that the person opposite her repeats what he said more slowly and if he can help her form the things s/he wants to say.(for example: introducing herself and her close family members/friends, ordering food or drinks in a bar and restaurant and asking for the bill) -Spoken Production: S/he will be able to use simple structures and sentences to describe herself, her age, the place she lives in, her job, her close family members. -Writing: S/he will be able to introduce her/himself and her/his close family members/friends by writing short and simple sentences. |
The aim of this course is to make students, who are Basic Users in the scope of Common European Framework of Reference, achieve A1 level, which is named as Breakthrough. |
Week | Subject | Related Preparation |
1) | Noun clauses. | Compiled Material |
2) | Adjective clauses. | Compiled Material |
3) | Classification of adjectives. | Compiled Material |
4) | Types of adverbs. | Compiled Material |
5) | Past tense. | Compiled Material |
6) | Past tense. | Compiled Material |
7) | Revision. | Compiled Material |
8) | Midterm Exam | |
9) | Conjunctions. | Compiled Material |
10) | Future Tense. | Compiled Material |
11) | Future Tense. | Compiled Material |
12) | Conjugations. | Compiled Material |
13) | Definitions. | Compiled Material |
14) | Descriptions. | Compiled Material |
Course Notes / Textbooks: | |
References: |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | 1 | % 10 |
Application | 1 | % 15 |
Quizzes | 3 | % 15 |
Midterms | 1 | % 20 |
Final | 1 | % 40 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 60 | |
PERCENTAGE OF FINAL WORK | % 40 | |
Total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Course Hours | 14 | 3 | 42 |
Application | 1 | 2 | 2 |
Study Hours Out of Class | 14 | 1 | 14 |
Quizzes | 3 | 6 | 18 |
Midterms | 1 | 10 | 10 |
Final | 1 | 10 | 10 |
Total Workload | 96 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media | |
2) | To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics. | |
3) | To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works. | |
4) | To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications. | |
5) | To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices. | |
6) | To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings. | |
7) | To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns. | |
8) | To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices. | |
9) | To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes. | |
10) | To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool. | |
11) | To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations. | |
12) | To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications. | |
13) | To be able to explain and describe business marketing activities, economics, business law and global business practices. | |
14) | To be able to recognize national and international, social and cultural dimensions of public relations. |