Week |
Subject |
Related Preparation |
1) |
Repetition of nominativea kkusative and irregular verbs πάω, λέω, τρώω, ακούω. |
Arvanitakis Unit 9 |
2) |
Γ1 type verbs: έρχομαι, γίνομαι, σκέφτομαι and others. Time.Time expressions |
Arvanitakis Unit 10 |
3) |
The days of the week, adverbs of time and frequency, B2 and Γ2 type verbs. |
Arvanitakis Unit 11 |
4) |
Expressing location, adverbial expressions of place, ordinal numbers. |
Arvanitakis Unit 11 12 |
5) |
Communicative and cultural situation: in the cafe, inditerminative article. |
Arvanitakis Unit 12 |
6) |
Review: Reading, listening and writing activities. |
Arvanitakis Unit 12 13 |
7) |
In the market, plural forms of names (nominative and akkusative masculine in –ος, ης, ας, femminine in –α, η and neuter in –ο, ι,α) |
Arvanitakis Unit 13 |
8) |
Midterm |
|
9) |
plural forms of adjectives ( in –ος, η, ο and ος, α, ο). |
Arvanitakis Unit 14 |
10) |
Expressing quantity, countable and uncountable question nouns πόσοι, πόσες, πόσα. |
Arvanitakis Unit 14 |
11) |
Adjectives πολλοί, πολλές, πολλά, λίγοι, λίγες, λίγα. Έχει and υπάρχει. |
Arvanitakis Unit 14 |
12) |
Nationality adjectives, clothes and colour adjectives |
Arvanitakis Unit 15 |
13) |
Relative pronoun ‘που’, impersonal verb ‘αρέσω’ |
Arvanitakis Unit 15 |
14) |
Review of all the plural forms with authentic material from Greek magazines and newspapers. |
Arvanitakis Unit 15 |
Course Notes / Textbooks: |
|
References: |
1) Neoelliniki Grammatiki tou Triantafillidi, Organismos Ekdoseon Didaktikon Biblion, Athina,2006 2) Sintaktiko tis Neas Ellinikis (abg Gimnasiou), Organismos Ekdoseon Didaktikon Biblion, Athina,2006 3) Ploutizo ta Ellinika mou ( 1,2,3 epipeda),To sholeio Neas Ellinikis Glossas tou Panepistimiou Aristotelous,1993 4) Ta Nea Ellinika gia Ksenous ,To İdrima Manoli Triantafillidi, tou Panepistimiou Aristotelous,1990 5) Leksiko tou Babinioth,2004 6) Leksiko tou TeopoulouFitraki,1990
1) Neoelliniki Grammatiki tou Triantafillidi, Organismos Ekdoseon Didaktikon Biblion, Athina,2006 2) Sintaktiko tis Neas Ellinikis (abg Gimnasiou), Organismos Ekdoseon Didaktikon Biblion, Athina,2006 3) Ploutizo ta Ellinika mou ( 1,2,3 epipeda),To sholeio Neas Ellinikis Glossas tou Panepistimiou Aristotelous,1993 4) Ta Nea Ellinika gia Ksenous ,To İdrima Manoli Triantafillidi, tou Panepistimiou Aristotelous,1990 5) Leksiko tou Babinioth,2004 6) Leksiko tou TeopoulouFitraki,1990 |
|
Program Outcomes |
Level of Contribution |
1) |
To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.
|
1 |
2) |
To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.
|
2 |
3) |
To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.
|
2 |
4) |
To be able to analyze primary and secondary research data for a variety of products and services.
|
3 |
5) |
To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.
|
2 |
6) |
To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)
|
3 |
7) |
To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.
|
2 |
8) |
To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.
|
3 |
9) |
To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.
|
3 |
10) |
To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.
|
2 |
11) |
To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)
|
1 |
12) |
To be able to identify and meet the demands of learning requirements.
|
2 |
13) |
To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.
|
3 |