Week |
Subject |
Related Preparation |
1) |
The alphabet, vowel and consonant groups, the stress system. |
Arvanitakis |
2) |
Affirming, denying, greeting in both formal and informal way. Presenting one’s self; asking and saying the nationality and name. Personal pronouns subject; me, you, he/she. |
Arvanitakis Unit 1 |
3) |
Expression of thanks, to present to each other, |
Arvanitakis Unit 2 |
4) |
Verb “to be” , Counting from 1to10 |
Arvanitakis Unit 2 |
5) |
Nationalities, greek cities, deterninative article singular. Determinative article, cases (nominative accusative), preposition από. |
Arvanitakis Unit 3 |
6) |
Introduction to A group regular verbs; Possessive suffix; Numbers between 1-100. |
Arvanitakis Unit 3 |
7) |
Revision. Numbers between 1000-2000; Addresses and telephone numbers; Introduction to possessive pronouns |
Arvanitakis Unit 4 |
8) |
Midterm |
|
9) |
Practise on possessive pronouns; Occupation lists according to gender |
Arvanitakis Unit 4 |
10) |
Introduction to B group regular verbs; Comparision of A group regular verbs to B group ones; Chunks related to maritial status |
Arvanitakis Unit 5 |
11) |
Practise on the use of verbs, especially “have” and “be” |
Arvanitakis Unit 5 |
12) |
Prices and expressions, names masculine in ος,ης, ας, feminine in –α,η and neutral in –ο,ι,μα (accusative singular) |
Arvanitakis Unit 6 |
13) |
Demonstrative pronoun αυτός, αυτή, αυτό, apocopate σας/ σ’, Exchange of information about people |
Arvanitakis Unit 7 |
14) |
Adjectives in –ος, η, ο and –ος, α, ο (nominative singular) Interrogative pronouns ποιος, ποια, ποιο, adjectives which express nationality
|
Arvanitakis Unit 7 8 |
|
Program Outcomes |
Level of Contribution |
1) |
To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.
|
1 |
2) |
To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.
|
2 |
3) |
To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.
|
2 |
4) |
To be able to analyze primary and secondary research data for a variety of products and services.
|
3 |
5) |
To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.
|
2 |
6) |
To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)
|
3 |
7) |
To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.
|
2 |
8) |
To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.
|
3 |
9) |
To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.
|
3 |
10) |
To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.
|
2 |
11) |
To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)
|
1 |
12) |
To be able to identify and meet the demands of learning requirements.
|
2 |
13) |
To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.
|
3 |