| CINEMA AND MEDIA RESEARCH (ENGLISH, PHD) | |||||
| PhD | TR-NQF-HE: Level 8 | QF-EHEA: Third Cycle | EQF-LLL: Level 8 | ||
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| CMR6103 | Historical and Social Research | Fall | 3 | 0 | 3 | 9 |
| Language of instruction: | English |
| Type of course: | Must Course |
| Course Level: | |
| Mode of Delivery: | Face to face |
| Course Coordinator : | Prof. Dr. HASAN KEMAL SUHER |
| Course Lecturer(s): |
Prof. Dr. HASAN KEMAL SUHER |
| Course Objectives: | Development of skills in advertising and marketing research with respect to generating research questions, following correct methods in order to reach reliable results, planning qualitative and quantitative studies, developing questionnaries, coding data and analyzing the data with the SPSS program and reporting the findings. |
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The students who have succeeded in this course; 1)The students who succeeded in this course; The students will be able to define what marketing and advertising research is, what kinds of information it can provide, and how it is used by marketing management. 2)To identify and explain alternative research methods and their relative strengths and weaknesses. 3)To determine which advertising and marketing research methods will be suitable to analyze which types of marketing problems. 4)To identify and describe major types of measurement techniques and data collection methods. 5)To analyze data obtained through marketing research using the SPSS software. |
| This course provides a broad overview of social sciences researches especially marketing and advertising research from a practical and applied perspective. Students will learn the basics of research and how to conduct a research project. |
| Week | Subject | Related Preparation |
| 1) | Introduction | |
| 2) | Social Research - Research Design | |
| 3) | Conceptualism, Operational Defination and Mesurement | |
| 4) | Sampling - Reability and Validity | |
| 5) | Research Techniques (Survey Research) | |
| 6) | Research Techniques (Survey Research) | |
| 7) | Research Techniques (Focus Group) | |
| 8) | Qualitative Data Analysis | |
| 9) | Quantative Data Analysis (Introduction to Statistics and Hypothesis Testing) | |
| 10) | Introduction to SPSS (Menus and Data Entry) | |
| 11) | Frequency Tables and Descriptive Statistics | |
| 12) | Cross Tables and Chi-Square Analysis | |
| 13) | T-Test | |
| 14) | One Way of Analysis (ANOVA) |
| Course Notes / Textbooks: | Earl Babbie. The Practice of Social Research, 12th Edition (America: Wadsworth, 2010) Roger D. Wimmer ve Joseph R. Dominick, Mass Media Research, An Introduction (America: Wadsworth, 2011) 9. Basım Darren George and Paul Mallery, SPSS For Windows Step By Step, A Simple Guide and Reference, 10th Edition (America: Pearson, 2010) |
| References: | Arthur Asa Berger, Media and Communication Research Methods, An Introduction to Qualitative and Quantitative Approaches (Sage Publications, 2000) John W. Creswell, Research Design, Qualitative, Quantitative and Mixed Methods Approaches, 2nd Edition (Sage Publications, 2003) Ian Brace, Questionnaire Design, How to Plan, Structure and Write Survey Material for Effective Market Research (İngiltere: Kogan Page, 2004) Filiz Çakar, Sosyal Bilimlerde İstatistik (Alfa Yayınları, 2000) Şener Büyüköztürk, Veri Analizi El Kitabı, İstatistik, Araştırma Deseni, SPSS Uygulamaları ve Yorum, 4. Basım (Pegem yayıncılık, 2004) Darren George and Paul Mallery, SPSS For Windows Step By Step, A Simple Guide and Reference, 6th Edition (America: Pearson, 2006) Andy Field, Discovering Statistics Using SPSS, 2nd Edition (Sage Publications, 2005) |
| Semester Requirements | Number of Activities | Level of Contribution |
| Attendance | 14 | % 10 |
| Homework Assignments | 2 | % 20 |
| Project | 1 | % 30 |
| Final | 1 | % 40 |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 30 | |
| PERCENTAGE OF FINAL WORK | % 70 | |
| Total | % 100 | |
| Activities | Number of Activities | Workload |
| Course Hours | 13 | 95 |
| Laboratory | 6 | 30 |
| Study Hours Out of Class | 11 | 22 |
| Final | 3 | 45 |
| Total Workload | 192 | |
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | Have the qualified skills and abilities in production and analysis of academic knowledge and texts (including the conference papers, articles, essays, research projects etc) that would contribute to the national and international academic literature. | 5 |
| 2) | Gain the knowledge and comprehension of the literature on specific research area defined within the fields of cinema, media and cultural studies. | 5 |
| 3) | Have the knowledge about fundamental concepts and main school of thoughts within the fields of cinema, media and cultural stıdies. | |
| 4) | Gain required academic skills for the production of research projects and publications both in Turkish and in English. | 3 |
| 5) | Gain the skills required for grounded analysis, description and interpretation of a subject within the cinema, media and cultural studies fields in conformance with the ethical values and rules. | 5 |
| 6) | Have the academic consciousness and responsibility about the necessity of production of research with potentials of wide influence on literature and society, and with an original academic value. | 2 |
| 7) | Have the analytical skills required for the contextualized interpretation of a phenomenon that is related to cinema, media, and culture along with its relation to the historical, social, political, economic and cultural components. | |
| 8) | Gain the knowledge and the research skills about qualitative and quantitative research. | 2 |