ADVERTISING | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
SOC4092 | Issues in the information society | Fall | 3 | 0 | 3 | 5 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | Non-Departmental Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Assoc. Prof. ULAŞ SUNATA ÖZDEMİR |
Course Lecturer(s): |
Dr. Öğr. Üyesi AYŞEGÜL AKDEMİR Assoc. Prof. ULAŞ SUNATA ÖZDEMİR |
Recommended Optional Program Components: | "." |
Course Objectives: | The course has two major objectives: to describe the social, political, and cultural dimensions of information technology and what has come to be known as the “information society” and to investigate how the information penetration changes our life, how the society reacts, what are the technical, moral, ethical, and legal challenges we are facing right now. |
The students who have succeeded in this course; Students that succeed in this course will be able to: 1)Demonstrate the knowledge of the history of information and historical events that have shaped the development of mobile telecommunications. 2)Evaluate the social, political, and cultural dimensions of information technology. 3)Analyse and compare theories and issues surrounding the notion of the information society, from early formulations in the 1970s with the advent of computerization, to current debates and issues. 4)Describe and identify various ethical and public policy dimensions of the information society, including work and labour. 5)Describe and discuss issues surveillance and privacy, related to access and the digital divide, democratic uses, and gender issues. 6)Demonstrate critical thinking on the social, cultural and economic dimensions of information technology. 7) Assess technology in relationship to a variety of social issues such as the changing nature of: work, individual identity formation, social roles, democracy, privacy, and community. 8) Write a research proposal and design research related to information society. |
It has three major sections. First it covers important historical events that have shaped the development of mobile telecommunications. Secondly, it introduces theories and issues surrounding the notion of the information society, from early formulations in the 1970s with the advent of computerization, to current debates and issues about the World Summit on the Information Society (WSIS). Thirdly, it focuses on various ethical and public policy dimensions of the information society, including work and labour, surveillance and privacy, access and the digital divide, democratic uses, and gender issues. |
Week | Subject | Related Preparation |
1) | Definitions: The New Technologies, Information Society, Globalisation | Lecture Notes and Allison Cavanagh. (2007). Sociology in the Age of the Internet. Open University Press. ISBN: 9780335217250. Section 1 |
2) | History and Structure of Information | Text book: Webster, Chapters 1-3 |
3) | From Post-Industrial Society to Network Society The Rise of Network Society | Allison Cavanagh. (2007). Sociology in the Age of the Internet. Open University Press. ISBN: 9780335217250. Section 1. |
4) | Post-Industrial Society Homework submission I | Webster, Chapter 7-9 |
5) | The Network Society | Webster, Chapters 10-12 |
6) | The internet as a media | Allison Cavanagh. (2007). Sociology in the Age of the Internet. Open University Press. ISBN: 9780335217250. Section 2. |
7) | Democracy and good governance in information society | CALDOW, Janet, “Governance in the Information Age”, a White Paper from the Institute for Electronic Government’s 2nd Annual Leadership Electronic Workshop, The Institute for Electronic Government: http://204.146.146.253 |
8) | Transformations: social classes, means of production, creative class Midterm | Webster, Chapters 13-16 |
9) | The internet as a social space | Allison Cavanagh. (2007). Sociology in the Age of the Internet. Open University Press. ISBN: 9780335217250. Section 3 |
10) | Surveillance and Privacy Homework submission II | Lecture Notes and David Lyon. (2001). Surveillance Society. Open University Press, ISBN: 9780335205462 |
11) | Politics and Society in Information Age | David S. Alberts and Daniel S. Papp. (1997). The Information Age: An Anthology on Its Impact and Consequences CCRP P Publication Series. Available at http://www.dodccrp.org/files/Alberts_Anthology_I.pdf; World |
12) | Developing Project on Internet and Society in Turkey Project Proposal: 500-word proposal for major project is due in this week | Bring project proposal and oral presentataion (10 min.) |
13) | Social Media and political communication | Text book: Webster |
14) | Sources of Conflict and conflict resolution in information society | Bert-Jaap Koops: Books. (1998). The Crypto Controversy:A Key Conflict in the Information Society (Law and Electronic Commerce) (9789041111432): |
Course Notes / Textbooks: | Frank Webster, editor. (2004). The Information Society Reader. (London, NY: Routledge). Available at the Loyola Bookstore David Lyon. (2001). Surveillance Society. Open University Press, ISBN: 9780335205462. |
References: | David S. Alberts and Daniel S. Papp. (1997). The Information Age: An Anthology on Its Impact and Consequences CCRP Publication Series. Available at http://www.dodccrp.org/files/Alberts_Anthology_I.pdf Various readings will be provided Diğer okumalar hoca tarafından verilecektir |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | 14 | % 10 |
Homework Assignments | 2 | % 10 |
Presentation | 1 | % 10 |
Project | 1 | % 10 |
Midterms | 1 | % 20 |
Final | 1 | % 40 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 50 | |
PERCENTAGE OF FINAL WORK | % 50 | |
Total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Course Hours | 14 | 3 | 42 |
Study Hours Out of Class | 14 | 3 | 42 |
Presentations / Seminar | 1 | 10 | 10 |
Project | 1 | 20 | 20 |
Homework Assignments | 1 | 10 | 10 |
Midterms | 1 | 10 | 10 |
Total Workload | 134 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy. | 2 |
2) | To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising. | 2 |
3) | To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency. | 2 |
4) | To be able to analyze primary and secondary research data for a variety of products and services. | 2 |
5) | To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace. | 2 |
6) | To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1) | 2 |
7) | To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field. | 3 |
8) | To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures. | 2 |
9) | To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies. | 2 |
10) | To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace. | 2 |
11) | To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level) | 2 |
12) | To be able to identify and meet the demands of learning requirements. | 2 |
13) | To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession. | 2 |