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Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
SOC1053	Sociology	Fall	3	0	3	5

Basic information

Language of instruction:	English
Type of course:	Must Course
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	E-Learning
Course Coordinator :	Assoc. Prof. MİNE ÖZAŞÇILAR
Course Lecturer(s):	Assoc. Prof. MİNE ÖZAŞÇILAR Dr. Öğr. Üyesi KAYA AKYILDIZ
Recommended Optional Program Components:	"."
Course Objectives:	Course objectives are: 1)to introduce students to the ways that sociologists study society. 2)to develop a working knowledge of the theories and methods of the field of sociology 3)to think critically, discuss, and write about the topics of this course, providing well-informed opinions based on sociological information 4)describe the power of culture and social structure to influence individuals in society 5) to examine the existence and perpetuation of social inequalities and to critique categories such as race, class, gender, and sexuality. 6)analyse how social systems work and realize potential to bring about change in these systems

Learning Outcomes

The students who have succeeded in this course;
The students who succeeded in this course will be able to:

1)Demonstrate the knowldege of the essential terminology and assumptions central to this science;
2)determine how culture, socialization and social structure impact human behavior;
3)employ the sociological perspective to a study of social class, deviance, race, and gender;
4)explain how sociologists examine the primary institutions of any society including religion, economy, political structures, family and the workforce ;
5)Apply the sociological perspective to their own areas of study

Course Content

This course examines the basics of sociology. Broadly speaking, sociology is the study of society. More specifically, sociology examines the interactions among social institutions, cultures, groups, and individuals. It focuses on how unequal power relations organize the social world and shape individual lives. It also looks at how individuals negotiate their lives in different social and economic contexts. Sociologists rely on different theories and methods to study social worlds. In this course, we will study different theories and methods used within sociology and cover a broad spectrum of topics using critical sociological perspectives. The course is divided into four main areas: the sociological approach, the individual in society, the study of society, social institutions, and human agency. We will pay particular attention to how people's lived experiences are both shaped by social forces and reshaped through human action.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction and course outline	Chapter 1
2)	Introduction to Method	Chapter 2 & 3
3)	Societies	Chapter 4
4)	Cultures	Chapter 5
5)	Groups, Organizations and the rise of the Network Societies	Chapter 6
6)	Midterm
7)	Social Division and Social Stratification	Chapter 8 &10
8)	Communication and New Media	Chapter 22
9)	Economies, Works and Consumption	Chapter 15
10)	The Gender Order and Sexualities	Chapter 12
11)	2nd Midterm
12)	Age Stratification, Children and Later Life	Chapter 13
13)	Families, Households and Personal Cultures	Chapter 18
14)	Racism, Ethnicities and Migration	Chapter 11

Sources

Course Notes / Textbooks:	Textbook : Sociology: A Global Introduction, John J. Macionis & Ken Plummer, Pearson Prentice Hall.
References:	"."

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Midterms	2	% 40
Final	1	% 60
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Study Hours Out of Class	14	5	70
Midterms	2	4	8
Final	1	2	2
Total Workload			122

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.	2
2)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.	1
3)	To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.	2
4)	To be able to analyze primary and secondary research data for a variety of products and services.	1
5)	To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.	3
6)	To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)	1
7)	To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.	1
8)	To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.	4
9)	To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.	2
10)	To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.	2
11)	To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)
12)	To be able to identify and meet the demands of learning requirements.	2
13)	To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.