| MBA (ENGLISH, THESIS) | |||||
| Master | TR-NQF-HE: Level 7 | QF-EHEA: Second Cycle | EQF-LLL: Level 7 | ||
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| BUS5197 | New Product Development | Spring | 3 | 0 | 3 | 8 |
| This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
| Language of instruction: | English |
| Type of course: | Departmental Elective |
| Course Level: | |
| Mode of Delivery: | Face to face |
| Course Coordinator : | |
| Recommended Optional Program Components: | None |
| Course Objectives: | Expose the students to the opportunities and challenges involved in new product development process. Building up conceptual and analytical skills to understand the design and marketing processes related to new product development. |
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The students who have succeeded in this course; 1. Understand the nature and scope of new product development decisions. 2. Master appropriate qualitative and quantitative techniques for new product development decisions. 3. Have the ability of evaluating the proposed new product strategy in terms of their ethical frames and behavioral feasibility. |
| This course covers innovation, understanding the customer, building the business case, executing the plan, theories and concept of new product development |
| Week | Subject | Related Preparation |
| 1) | The new product process | |
| 2) | Opportunity, identification and selection: strategic planning for New products | |
| 3) | Finding and solving customers’ problems | |
| 4) | An overview of the design process | |
| 5) | Strategic product positioning and customer preferences | |
| 6) | Benefit segmentation and product positioning | |
| 7) | Midterm Exam | |
| 8) | Product design and design trade-off decisions | |
| 9) | Customer oriented design | |
| 10) | Product testing | |
| 11) | Strategic launch planning & implementation | |
| 12) | Launch management | |
| 13) | Review of the courses | |
| 14) | Overview |
| Course Notes / Textbooks: | “New Product Management” by Merle Crawford and Anthony Di Benedetto (10th Edition, December 2010), McGraw-Hill/Irwin “Design And Marketing Of New Products” by Glen Urban and John Hauser (2nd Edition), Prentice-Hall |
| References: | “New Product Management” by Merle Crawford and Anthony Di Benedetto (10th Edition, December 2010), McGraw-Hill/Irwin “Design And Marketing Of New Products” by Glen Urban and John Hauser (2nd Edition), Prentice-Hall |
| Semester Requirements | Number of Activities | Level of Contribution |
| Attendance | 14 | % 10 |
| Project | 1 | % 20 |
| Midterms | 1 | % 30 |
| Final | 1 | % 40 |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 40 | |
| PERCENTAGE OF FINAL WORK | % 60 | |
| Total | % 100 | |
| Activities | Number of Activities | Workload |
| Course Hours | 14 | 42 |
| Application | 14 | 96 |
| Study Hours Out of Class | 13 | 54 |
| Midterms | 1 | 6 |
| Final | 1 | 2 |
| Total Workload | 200 | |
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | Being able to develop and deepen their knowledge at the level of expertise in the same or a different field, based on undergraduate level qualifications. | 5 |
| 2) | To be able to comprehend the interdisciplinary interaction with which the field is related. | 4 |
| 3) | To be able to use the theoretical and applied knowledge at the level of expertise acquired in the field. | 5 |
| 4) | To be able to interpret and create new knowledge by integrating the knowledge gained in the field with the knowledge from different disciplines, | 5 |
| 5) | To be able to solve the problems encountered in the field by using research methods. | 4 |
| 6) | Being able to independently carry out a work that requires expertise in the field. | 5 |
| 7) | To be able to develop new strategic approaches for the solution of complex and unpredictable problems encountered in applications related to the field and to produce solutions by taking responsibility. | 4 |
| 8) | Being able to lead in environments that require the resolution of problems related to the field. | 5 |
| 9) | To be able to critically evaluate the knowledge and skills acquired in the field of expertise and to direct their learning. | 4 |
| 10) | To be able to systematically transfer current developments in the field and their own studies to groups in and outside the field, in written, verbal and visual forms, by supporting them with quantitative and qualitative data. | 5 |
| 11) | To be able to critically examine social relations and the norms that guide these relations, to develop them and take action to change them when necessary. | 3 |
| 12) | To be able to supervise and teach these values by observing social, scientific, cultural and ethical values in the stages of collecting, interpreting, applying and announcing the data related to the field. | 5 |
| 13) | To be able to develop strategy, policy and implementation plans in the fields related to the field and to evaluate the obtained results within the framework of quality processes. | 3 |
| 14) | To be able to use the knowledge, problem solving and/or application skills they have internalized in their field in interdisciplinary studies. | 3 |