PUBLIC RELATIONS AND PUBLICITY | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
SKY4065 | Health Tourism | Fall | 2 | 0 | 2 | 6 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | Turkish |
Type of course: | Non-Departmental Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Dr. Öğr. Üyesi YONCA SEVİM |
Recommended Optional Program Components: | None |
Course Objectives: | To teach the students the historical development of health tourism in the world and in Turkey and to inform the students about the future of health tourism. |
The students who have succeeded in this course; Health tourism, thermal tourism, medical tourism, wellness tourism in the world knows the applications. Know the design and services of a health tourism center and its employees and their duties. Recognize developing countries and destinations of health tourism. A variety of operations and treatments offered to health tourism customers and visits and other services are known. Knowing the needs of a health-care tourist, they will find ways to provide appropriate services. |
This course examines and compares the health tourism in all dimensions of the world and our country. Tourism, spa and wellness tourism, thermal baths etc. for the history, development and future of the health tourism in Turkey and the handicapped. and to explain the real life examples. |
Week | Subject | Related Preparation |
1) | Health tourism concept and health tourism today | 1. Health Tourism: Social Welfare Through International Trade by David Reisman 2. Edward Elgar Pub | 2010-06 | ISBN: 1848448929 3. The Complete Medical Tourist; David Hancock, 2006 4. Patients Beyond Borders; Josef D. Woodman, 2008 5. Beauty from Afar: Medical Tourist’s Guide to Affordable and Quality Cosmetic Care Outside the U.S. 6. Health and Wellness Tourism: Spas and Hot Springs: Patricia Erfurt and Malcolm Cooper 7. Health and Wellness Tourism, Melanie Smith, Laszlo Puczko 8. Medical Toursm in Developing Countries, Milica Zarkovic Bookman, Karla R. Bookman 9. Patients Beyond Borders: Everybody's Guide to Affordable, World-Class Medical Tourism , Josef D. Woodman 10.State of the Heart: A Medical Tourist's True Story of Lifesaving Surgery in India, MaggiAnn |
2) | Increase in health tourism in health tourism centers and third world countries in the world | 1. Health Tourism: Social Welfare Through International Trade by David Reisman 2. Edward Elgar Pub | 2010-06 | ISBN: 1848448929 3. The Complete Medical Tourist; David Hancock, 2006 4. Patients Beyond Borders; Josef D. Woodman, 2008 5. Beauty from Afar: Medical Tourist’s Guide to Affordable and Quality Cosmetic Care Outside the U.S. 6. Health and Wellness Tourism: Spas and Hot Springs: Patricia Erfurt and Malcolm Cooper 7. Health and Wellness Tourism, Melanie Smith, Laszlo Puczko 8. Medical Toursm in Developing Countries, Milica Zarkovic Bookman, Karla R. Bookman 9. Patients Beyond Borders: Everybody's Guide to Affordable, World-Class Medical Tourism , Josef D. Woodman 10.State of the Heart: A Medical Tourist's True Story of Lifesaving Surgery in India, MaggiAnn |
3) | Health tourism in Brazil (hospitals, types of treatments, types of surgery, types of visits, cost details) | 1. Health Tourism: Social Welfare Through International Trade by David Reisman 2. Edward Elgar Pub | 2010-06 | ISBN: 1848448929 3. The Complete Medical Tourist; David Hancock, 2006 4. Patients Beyond Borders; Josef D. Woodman, 2008 5. Beauty from Afar: Medical Tourist’s Guide to Affordable and Quality Cosmetic Care Outside the U.S. 6. Health and Wellness Tourism: Spas and Hot Springs: Patricia Erfurt and Malcolm Cooper 7. Health and Wellness Tourism, Melanie Smith, Laszlo Puczko 8. Medical Toursm in Developing Countries, Milica Zarkovic Bookman, Karla R. Bookman 9. Patients Beyond Borders: Everybody's Guide to Affordable, World-Class Medical Tourism , Josef D. Woodman 10.State of the Heart: A Medical Tourist's True Story of Lifesaving Surgery in India, MaggiAnn |
4) | Health tourism in India (hospitals, types of treatment, types of surgery, types of visits, cost details) | 1. Health Tourism: Social Welfare Through International Trade by David Reisman 2. Edward Elgar Pub | 2010-06 | ISBN: 1848448929 3. The Complete Medical Tourist; David Hancock, 2006 4. Patients Beyond Borders; Josef D. Woodman, 2008 5. Beauty from Afar: Medical Tourist’s Guide to Affordable and Quality Cosmetic Care Outside the U.S. 6. Health and Wellness Tourism: Spas and Hot Springs: Patricia Erfurt and Malcolm Cooper 7. Health and Wellness Tourism, Melanie Smith, Laszlo Puczko 8. Medical Toursm in Developing Countries, Milica Zarkovic Bookman, Karla R. Bookman 9. Patients Beyond Borders: Everybody's Guide to Affordable, World-Class Medical Tourism , Josef D. Woodman 10. State of the Heart: A Medical Tourist's True Story of Lifesaving Surgery in India, Maggi Ann |
5) | Health tourism in Cuba (hospitals, types of treatments, types of surgery, types of visits, cost details) | 1. Health Tourism: Social Welfare Through International Trade by David Reisman 2. Edward Elgar Pub | 2010-06 | ISBN: 1848448929 3. The Complete Medical Tourist; David Hancock, 2006 4. Patients Beyond Borders; Josef D. Woodman, 2008 5. Beauty from Afar: Medical Tourist’s Guide to Affordable and Quality Cosmetic Care Outside the U.S. 6. Health and Wellness Tourism: Spas and Hot Springs: Patricia Erfurt and Malcolm Cooper 7. Health and Wellness Tourism, Melanie Smith, Laszlo Puczko 8. Medical Toursm in Developing Countries, Milica Zarkovic Bookman, Karla R. Bookman 9. Patients Beyond Borders: Everybody's Guide to Affordable, World-Class Medical Tourism , Josef D. Woodman 10. State of the Heart: A Medical Tourist's True Story of Lifesaving Surgery in India, Maggi Ann |
6) | ||
7) | Thermal tourism, SPA and Wellness tourism in the world and Turkey, architectural design of spa centers (public health insurance / special luxury classifications), Roman baths, Turkish baths. | 1. Health Tourism: Social Welfare Through International Trade by David Reisman 2. Edward Elgar Pub | 2010-06 | ISBN: 1848448929 3. The Complete Medical Tourist; David Hancock, 2006 4. Patients Beyond Borders; Josef D. Woodman, 2008 5. Beauty from Afar: Medical Tourist’s Guide to Affordable and Quality Cosmetic Care Outside the U.S. 6. Health and Wellness Tourism: Spas and Hot Springs: Patricia Erfurt and Malcolm Cooper 7. Health and Wellness Tourism, Melanie Smith, Laszlo Puczko 8. Medical Toursm in Developing Countries, Milica Zarkovic Bookman, Karla R. Bookman 9. Patients Beyond Borders: Everybody's Guide to Affordable, World-Class Medical Tourism , Josef D. Woodman 10. State of the Heart: A Medical Tourist's True Story of Lifesaving Surgery in India, Maggi Ann |
8) | Historical development of health tourism in Turkey and current situation | 1. Health Tourism: Social Welfare Through International Trade by David Reisman 2. Edward Elgar Pub | 2010-06 | ISBN: 1848448929 3. The Complete Medical Tourist; David Hancock, 2006 4. Patients Beyond Borders; Josef D. Woodman, 2008 5. Beauty from Afar: Medical Tourist’s Guide to Affordable and Quality Cosmetic Care Outside the U.S. 6. Health and Wellness Tourism: Spas and Hot Springs: Patricia Erfurt and Malcolm Cooper 7. Health and Wellness Tourism, Melanie Smith, Laszlo Puczko 8. Medical Toursm in Developing Countries, Milica Zarkovic Bookman, Karla R. Bookman 9. Patients Beyond Borders: Everybody's Guide to Affordable, World-Class Medical Tourism , Josef D. Woodman 10. State of the Heart: A Medical Tourist's True Story of Lifesaving Surgery in India, Maggi Ann |
9) | Private sector health tourism and patient profile | 1. Health Tourism: Social Welfare Through International Trade by David Reisman 2. Edward Elgar Pub | 2010-06 | ISBN: 1848448929 3. The Complete Medical Tourist; David Hancock, 2006 4. Patients Beyond Borders; Josef D. Woodman, 2008 5. Beauty from Afar: Medical Tourist’s Guide to Affordable and Quality Cosmetic Care Outside the U.S. 6. Health and Wellness Tourism: Spas and Hot Springs: Patricia Erfurt and Malcolm Cooper 7. Health and Wellness Tourism, Melanie Smith, Laszlo Puczko 8. Medical Toursm in Developing Countries, Milica Zarkovic Bookman, Karla R. Bookman 9. Patients Beyond Borders: Everybody's Guide to Affordable, World-Class Medical Tourism , Josef D. Woodman 10. State of the Heart: A Medical Tourist's True Story of Lifesaving Surgery in India, Maggi Ann |
10) | Private sector health tourism investments and government incentives | 1. Health Tourism: Social Welfare Through International Trade by David Reisman 2. Edward Elgar Pub | 2010-06 | ISBN: 1848448929 3. The Complete Medical Tourist; David Hancock, 2006 4. Patients Beyond Borders; Josef D. Woodman, 2008 5. Beauty from Afar: Medical Tourist’s Guide to Affordable and Quality Cosmetic Care Outside the U.S. 6. Health and Wellness Tourism: Spas and Hot Springs: Patricia Erfurt and Malcolm Cooper 7. Health and Wellness Tourism, Melanie Smith, Laszlo Puczko 8. Medical Toursm in Developing Countries, Milica Zarkovic Bookman, Karla R. Bookman 9. Patients Beyond Borders: Everybody's Guide to Affordable, World-Class Medical Tourism , Josef D. Woodman 10. State of the Heart: A Medical Tourist's True Story of Lifesaving Surgery in India, Maggi Ann |
11) | Health tourism Turkey case study | 1. Health Tourism: Social Welfare Through International Trade by David Reisman 2. Edward Elgar Pub | 2010-06 | ISBN: 1848448929 3. The Complete Medical Tourist; David Hancock, 2006 4. Patients Beyond Borders; Josef D. Woodman, 2008 5. Beauty from Afar: Medical Tourist’s Guide to Affordable and Quality Cosmetic Care Outside the U.S. 6. Health and Wellness Tourism: Spas and Hot Springs: Patricia Erfurt and Malcolm Cooper 7. Health and Wellness Tourism, Melanie Smith, Laszlo Puczko 8. Medical Toursm in Developing Countries, Milica Zarkovic Bookman, Karla R. Bookman 9. Patients Beyond Borders: Everybody's Guide to Affordable, World-Class Medical Tourism , Josef D. Woodman 10. State of the Heart: A Medical Tourist's True Story of Lifesaving Surgery in India, Maggi Ann |
12) | Tourism for the soul health | 1. Health Tourism: Social Welfare Through International Trade by David Reisman 2. Edward Elgar Pub | 2010-06 | ISBN: 1848448929 3. The Complete Medical Tourist; David Hancock, 2006 4. Patients Beyond Borders; Josef D. Woodman, 2008 5. Beauty from Afar: Medical Tourist’s Guide to Affordable and Quality Cosmetic Care Outside the U.S. 6. Health and Wellness Tourism: Spas and Hot Springs: Patricia Erfurt and Malcolm Cooper 7. Health and Wellness Tourism, Melanie Smith, Laszlo Puczko 8. Medical Toursm in Developing Countries, Milica Zarkovic Bookman, Karla R. Bookman 9. Patients Beyond Borders: Everybody's Guide to Affordable, World-Class Medical Tourism , Josef D. Woodman 10. State of the Heart: A Medical Tourist's True Story of Lifesaving Surgery in India, Maggi Ann |
13) | Disability tourism, tourism for all | 1. Health Tourism: Social Welfare Through International Trade by David Reisman 2. Edward Elgar Pub | 2010-06 | ISBN: 1848448929 3. The Complete Medical Tourist; David Hancock, 2006 4. Patients Beyond Borders; Josef D. Woodman, 2008 5. Beauty from Afar: Medical Tourist’s Guide to Affordable and Quality Cosmetic Care Outside the U.S. 6. Health and Wellness Tourism: Spas and Hot Springs: Patricia Erfurt and Malcolm Cooper 7. Health and Wellness Tourism, Melanie Smith, Laszlo Puczko 8. Medical Toursm in Developing Countries, Milica Zarkovic Bookman, Karla R. Bookman 9. Patients Beyond Borders: Everybody's Guide to Affordable, World-Class Medical Tourism , Josef D. Woodman 10. State of the Heart: A Medical Tourist's True Story of Lifesaving Surgery in India, Maggi Ann |
14) | Health tourism future, expected changes and emerging trends | 1. Health Tourism: Social Welfare Through International Trade by David Reisman 2. Edward Elgar Pub | 2010-06 | ISBN: 1848448929 3. The Complete Medical Tourist; David Hancock, 2006 4. Patients Beyond Borders; Josef D. Woodman, 2008 5. Beauty from Afar: Medical Tourist’s Guide to Affordable and Quality Cosmetic Care Outside the U.S. 6. Health and Wellness Tourism: Spas and Hot Springs: Patricia Erfurt and Malcolm Cooper 7. Health and Wellness Tourism, Melanie Smith, Laszlo Puczko 8. Medical Toursm in Developing Countries, Milica Zarkovic Bookman, Karla R. Bookman 9. Patients Beyond Borders: Everybody's Guide to Affordable, World-Class Medical Tourism , Josef D. Woodman 10. State of the Heart: A Medical Tourist's True Story of Lifesaving Surgery in India, Maggi Ann |
15) | Overview | 1. Health Tourism: Social Welfare Through International Trade by David Reisman 2. Edward Elgar Pub | 2010-06 | ISBN: 1848448929 3. The Complete Medical Tourist; David Hancock, 2006 4. Patients Beyond Borders; Josef D. Woodman, 2008 5. Beauty from Afar: Medical Tourist’s Guide to Affordable and Quality Cosmetic Care Outside the U.S. 6. Health and Wellness Tourism: Spas and Hot Springs: Patricia Erfurt and Malcolm Cooper 7. Health and Wellness Tourism, Melanie Smith, Laszlo Puczko 8. Medical Toursm in Developing Countries, Milica Zarkovic Bookman, Karla R. Bookman 9. Patients Beyond Borders: Everybody's Guide to Affordable, World-Class Medical Tourism , Josef D. Woodman 10. State of the Heart: A Medical Tourist's True Story of Lifesaving Surgery in India, Maggi Ann |
16) | Final Exam |
Course Notes / Textbooks: | 1. Health Tourism: Social Welfare Through International Trade by David Reisman 2.Edward Elgar Pub | 2010-06 | ISBN: 1848448929 3. The Complete Medical Tourist; David Hancock, 2006 4. Patients Beyond Borders; Josef D. Woodman, 2008 5. Beauty from Afar: Medical Tourist’s Guide to Affordable and Quality Cosmetic Care Outside the U.S. 6. Health and Wellness Tourism: Spas and Hot Springs: Patricia Erfurt and Malcolm Cooper 7. Health and Wellness Tourism, Melanie Smith, Laszlo Puczko 8. Medical Toursm in Developing Countries, Milica Zarkovic Bookman, Karla R. Bookman 9. Patients Beyond Borders: Everybody's Guide to Affordable, World-Class Medical Tourism , Josef D. Woodman 10.State of the Heart: A Medical Tourist's True Story of Lifesaving Surgery in India, MaggiAnn |
References: |
Semester Requirements | Number of Activities | Level of Contribution |
Midterms | 1 | % 40 |
Final | 1 | % 60 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 40 | |
PERCENTAGE OF FINAL WORK | % 60 | |
Total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Course Hours | 14 | 2 | 28 |
Study Hours Out of Class | 12 | 10 | 120 |
Midterms | 1 | 1 | 1 |
Final | 1 | 1 | 1 |
Total Workload | 150 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media | |
2) | To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics. | |
3) | To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works. | |
4) | To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications. | |
5) | To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices. | |
6) | To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings. | |
7) | To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns. | |
8) | To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices. | |
9) | To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes. | |
10) | To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool. | |
11) | To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations. | |
12) | To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications. | |
13) | To be able to explain and describe business marketing activities, economics, business law and global business practices. | |
14) | To be able to recognize national and international, social and cultural dimensions of public relations. |