| MANAGEMENT OF HEALTH (TURKISH) | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| SKY4007 | Marketing in Healthcare Institutions | Fall | 2 | 0 | 2 | 2 |
| Language of instruction: | Turkish |
| Type of course: | Must Course |
| Course Level: | Bachelor’s Degree (First Cycle) |
| Mode of Delivery: | Face to face |
| Course Coordinator : | Dr. Öğr. Üyesi YONCA SEVİM |
| Recommended Optional Program Components: | None. |
| Course Objectives: | The objectives of this course are determined as health services marketing, health care delivery models in health care marketing management processes, target market, health consumers' behavior, marketing research, consumer demand forecasts in health care, distribution channels, in health services, pricing, marketing services, and evaluation of marketing strategies. |
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The students who have succeeded in this course; • Explain the basic concepts of marketing, • Explain the characteristics of health care services, • Explain the marketing of health care services, • Be able to compare health care delivery models, • Explain the process of marketing management in health services, • Interpret the methods for determining target markets, • Explain the behaviors of health care consumers, • Be able to conduct marketing research, • Explain the consumer demand forecasts, • Be able to compare the distribution channels in health services , • Explain the pricing of healthcare services, • Explain the evaluation of marketing services, • Explain the healthcare marketing practices and marketing strategies. |
| Basic concepts of marketing, the characteristics of health care services, the marketing of health care services, health care delivery models, the process of marketing management in health services, the method for determining target markets, the behaviors of health care consumers, marketing research, consumer demand forecasts, the distribution channels in health services , pricing of healthcare services, the evaluation of marketing services, the healthcare marketing practices and marketing strategies. |
| Week | Subject | Related Preparation |
| 1) | Conceptual Basis: Marketing Concept | Mehmet Karafakıoğlu, Sağlık Hizmetleri Pazarlaması, İşletme Fakültesi Yayını No: 271, İstanbul, 1998. Yavuz Odabaşı, Sağlık Hizmetleri Pazarlaması, Anadolu Üniversitesi A.Ö.F. Yayını, (1994). |
| 2) | Conceptual Basis: Health Services Features | Mehmet Karafakıoğlu, Sağlık Hizmetleri Pazarlaması, İşletme Fakültesi Yayını No: 271, İstanbul, 1998. Yavuz Odabaşı, Sağlık Hizmetleri Pazarlaması, Anadolu Üniversitesi A.Ö.F. Yayını, (1994). |
| 3) | Marketing of Health Services | Mehmet Karafakıoğlu, Sağlık Hizmetleri Pazarlaması, İşletme Fakültesi Yayını No: 271, İstanbul, 1998. Yavuz Odabaşı, Sağlık Hizmetleri Pazarlaması, Anadolu Üniversitesi A.Ö.F. Yayını, (1994). |
| 4) | Health Services Presentation Models | Mehmet Karafakıoğlu, Sağlık Hizmetleri Pazarlaması, İşletme Fakültesi Yayını No: 271, İstanbul, 1998. Yavuz Odabaşı, Sağlık Hizmetleri Pazarlaması, Anadolu Üniversitesi A.Ö.F. Yayını, (1994). |
| 5) | Marketing Management Processes in Health Services | Mehmet Karafakıoğlu, Sağlık Hizmetleri Pazarlaması, İşletme Fakültesi Yayını No: 271, İstanbul, 1998. Yavuz Odabaşı, Sağlık Hizmetleri Pazarlaması, Anadolu Üniversitesi A.Ö.F. Yayını, (1994). |
| 6) | Target Market | Mehmet Karafakıoğlu, Sağlık Hizmetleri Pazarlaması, İşletme Fakültesi Yayını No: 271, İstanbul, 1998. Yavuz Odabaşı, Sağlık Hizmetleri Pazarlaması, Anadolu Üniversitesi A.Ö.F. Yayını, (1994). |
| 7) | Health Consumers' Behaviors | Mehmet Karafakıoğlu, Sağlık Hizmetleri Pazarlaması, İşletme Fakültesi Yayını No: 271, İstanbul, 1998. Yavuz Odabaşı, Sağlık Hizmetleri Pazarlaması, Anadolu Üniversitesi A.Ö.F. Yayını, (1994). |
| 8) | Pazarlama Araştırmaları | Mehmet Karafakıoğlu, Sağlık Hizmetleri Pazarlaması, İşletme Fakültesi Yayını No: 271, İstanbul, 1998. Yavuz Odabaşı, Sağlık Hizmetleri Pazarlaması, Anadolu Üniversitesi A.Ö.F. Yayını, (1994). |
| 9) | Midterm Exam | |
| 10) | Consumer Demand Forecasts | Mehmet Karafakıoğlu, Sağlık Hizmetleri Pazarlaması, İşletme Fakültesi Yayını No: 271, İstanbul, 1998. Yavuz Odabaşı, Sağlık Hizmetleri Pazarlaması, Anadolu Üniversitesi A.Ö.F. Yayını, (1994). |
| 11) | Distribution Channels in Health Services | Mehmet Karafakıoğlu, Sağlık Hizmetleri Pazarlaması, İşletme Fakültesi Yayını No: 271, İstanbul, 1998. Yavuz Odabaşı, Sağlık Hizmetleri Pazarlaması, Anadolu Üniversitesi A.Ö.F. Yayını, (1994). |
| 12) | Health Care Pricing | Mehmet Karafakıoğlu, Sağlık Hizmetleri Pazarlaması, İşletme Fakültesi Yayını No: 271, İstanbul, 1998. Yavuz Odabaşı, Sağlık Hizmetleri Pazarlaması, Anadolu Üniversitesi A.Ö.F. Yayını, (1994). |
| 13) | Evaluation of Marketing Services | Mehmet Karafakıoğlu, Sağlık Hizmetleri Pazarlaması, İşletme Fakültesi Yayını No: 271, İstanbul, 1998. Yavuz Odabaşı, Sağlık Hizmetleri Pazarlaması, Anadolu Üniversitesi A.Ö.F. Yayını, (1994). |
| 14) | Marketing Practices in Health Institutions | Mehmet Karafakıoğlu, Sağlık Hizmetleri Pazarlaması, İşletme Fakültesi Yayını No: 271, İstanbul, 1998. Yavuz Odabaşı, Sağlık Hizmetleri Pazarlaması, Anadolu Üniversitesi A.Ö.F. Yayını, (1994). |
| Course Notes / Textbooks: | Mehmet Karafakıoğlu, Sağlık Hizmetleri Pazarlaması, İşletme Fakültesi Yayını No: 271, İstanbul, 1998. Yavuz Odabaşı, Sağlık Hizmetleri Pazarlaması, Anadolu Üniversitesi A.Ö.F. Yayını, (1994). |
| References: |
| Semester Requirements | Number of Activities | Level of Contribution |
| Midterms | 1 | % 40 |
| Final | 1 | % 60 |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 40 | |
| PERCENTAGE OF FINAL WORK | % 60 | |
| Total | % 100 | |
| Activities | Number of Activities | Duration (Hours) | Workload |
| Course Hours | 14 | 2 | 28 |
| Study Hours Out of Class | 10 | 2 | 20 |
| Midterms | 1 | 1 | 1 |
| Final | 1 | 1 | 1 |
| Total Workload | 50 | ||
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | To have theoretical and practical knowledge required to fulfill professional roles and functions of Management of Health Scşences field. | 4 |
| 2) | To act in accordance with ethical principles and values in management, to learn and implement related regulations and guides. | 2 |
| 3) | To use life-long learning, problem-solving and critical thinking skills. | 3 |
| 4) | To identify the process of management functions (management and organization, public relations, human resources, cost accounting, marketing) in the Management of Health Sciences field. | 5 |
| 5) | To take part in research, projects and activities within sense of social responsibility and interdisciplinary approach. | 2 |
| 6) | To have skills for planning training programs and projects according to health education needs of individual, family and the community. | 1 |
| 7) | To be sensitive to health problems of the community and to be able to offer solutions. | 1 |
| 8) | To be able to use effective communication skills; to take responsibility as a team member in collaboration with other professions. | 1 |
| 9) | To have skills for research, planning and practice about health systems and health information systems field within national and international level. | 2 |
| 10) | To be able to search for literature in health sciences and management and information sources to access to information and use the information effectively. | 3 |
| 11) | To be able to monitor occupational information using at least one foreign language, to collaborate and communicate with colleagues at international level. | 3 |
| 12) | To be a role model with contemporary and professional identity. | 4 |