MANAGEMENT OF HEALTH (TURKISH)
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
SKY1012	Public Relations In Health Institutions	Spring	2	0	2	2

Basic information

Language of instruction:	Turkish
Type of course:	Must Course
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Dr. Öğr. Üyesi YONCA SEVİM
Course Lecturer(s):	Dr. Öğr. Üyesi ÖNDER YÖNET
Course Objectives:

Learning Outcomes

The students who have succeeded in this course;

Course Content

Weekly Detailed Course Contents

Week	Subject	Related Preparation
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6)
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8)	Midterm
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14)

Sources

Course Notes / Textbooks:

DERSLERE EN AZ %70 KATILIM GEREKMEKTEDİR. BU KOŞULU SAĞLAMAYAN ÖĞRENCİLER FİNAL SINAVINA ALINMAYACAKTIR.

References:

Canöz, K. (2010). Sağlık Kuruluşlarında Halkla İlişkiler Uygulamaları, Palet Yayınları, Ankara.

Kotler, P., Shalowitz, J., & Stevens, R. J. (2011). Strategic marketing for health care organizations: building a customer-driven health system. John Wiley & Sons.

Peltekoğlu, F. B. (2016). Halkla ilişkiler nedir. Beta Basım Yayım Dağıtım. 9. Baskı.

Işık, M. (2015). Hastanelerde Halkla İlişkiler, Eğitim Kitabevi, 2010.

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Midterms	1	% 40
Final	1	% 60
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	13	2	26
Study Hours Out of Class	10	2	20
Midterms	1	2	2
Final	1	2	2
Total Workload			50

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To have theoretical and practical knowledge required to fulfill professional roles and functions of Management of Health Scşences field.	5
2)	To act in accordance with ethical principles and values in management, to learn and implement related regulations and guides.	3
3)	To use life-long learning, problem-solving and critical thinking skills.	4
4)	To identify the process of management functions (management and organization, public relations, human resources, cost accounting, marketing) in the Management of Health Sciences field.	5
5)	To take part in research, projects and activities within sense of social responsibility and interdisciplinary approach.	2
6)	To have skills for planning training programs and projects according to health education needs of individual, family and the community.	2
7)	To be sensitive to health problems of the community and to be able to offer solutions.	2
8)	To be able to use effective communication skills; to take responsibility as a team member in collaboration with other professions.	5
9)	To have skills for research, planning and practice about health systems and health information systems field within national and international level.	2
10)	To be able to search for literature in health sciences and management and information sources to access to information and use the information effectively.	3
11)	To be able to monitor occupational information using at least one foreign language, to collaborate and communicate with colleagues at international level.	5
12)	To be a role model with contemporary and professional identity.	5