MARKETING COMMUNICATIONS AND PUBLIC RELATIONS (TURKISH, NONTHESIS) | |||||
Master | TR-NQF-HE: Level 7 | QF-EHEA: Second Cycle | EQF-LLL: Level 7 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
PIH5015 | Communication Theories | Fall | 3 | 0 | 3 | 8 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | Turkish |
Type of course: | Departmental Elective |
Course Level: | |
Mode of Delivery: | Face to face |
Course Coordinator : | Prof. Dr. HALUK GÜRGEN |
Course Lecturer(s): |
Dr. Öğr. Üyesi EDA ÖZTÜRK Prof. Dr. HALUK GÜRGEN |
Recommended Optional Program Components: | None |
Course Objectives: | This course is designed to provide students with an introduction to general theoretical perspectives and related theories used by researchers in the field of communication. Through readings, student-facilitated discussions, presentations, exercises, and instructor lectures, students will gain a firm understanding of how theory helps us to understand communication phenomenon, and how it is used in research. |
The students who have succeeded in this course; 1. Understand the history and development of communication theory. 2. Be able to discuss the main components of a variety of communication theories. 3. Be able to apply theoretical principles to “real world” situations, interactions, and messages. 4. Learn to apply course material (to improve thinking, problem-solving, decision-making, and to further research) |
1. Week: Course introduction. Discuss syllabus and explication of communication. 2. Week: Defining Communication. Traditions of communication theory. Introduction to mass communicaiton theory. The rise of mass media. 3. Week: Dominant paradigm for mass communication theory. Laswell, Information Model, Shannon Weaver & Festinger. 4. Week: Critical Theories; Frankfurt School, Gramsci & Hegemony, Althusser & “ideological state apparatuses” 5. Week: Chicago School. 6. Week: Cultural Studies. British Cultural School. Mass communication vs. Popular Culture. 7. Week: Midterm 8. Week: Structuralism & semiology; Ferdinand de Saussure, Roland Barthes. 9. Week: Uses & gratifications theory. 10. Week: Agenda setting, spiral of silence. 11. Week: Communication technology determinism; Innis & McLuhan 12. Week: Critical political economy. 13. Week: New media & information society. 14. Week: General evaluation |
Week | Subject | Related Preparation |
1) | Course introduction. Discuss syllabus and explication of communication. | |
2) | Defining Communication. Traditions of communication theory. Introduction to mass communicaiton theory. The rise of mass media. | |
3) | Dominant paradigm for mass communication theory. Laswell, Information Model, Shannon Weaver & Festinger. | |
4) | Critical Theories; Frankfurt School, Gramsci & Hegemony, Althusser & “ideological state apparatuses” | |
5) | Chicago School. | |
6) | Cultural Studies. British Cultural School. Mass communication vs. Popular Culture. | |
7) | Semiology; Ferdinand de Saussure, Roland Barthes. | |
8) | Structuralism: Levi Strauss, Chomsky. | |
9) | Uses & gratifications theory. | |
10) | Agenda setting, spiral of silence. | |
11) | Communication technology determinism; Innis & McLuhan | |
12) | Communication technology determinism; Innis & McLuhan | |
13) | Yeni Medya ve Bilgi Toplumu. | |
14) | General evaluation. |
Course Notes / Textbooks: | Communication Theories, John R. Baldwin, Stephen D. Perry, Mary Anne Moffitt, Pearson, 2004. Şermin Tekinalp ve Ruhdan Uzun, İletişim Araştırmaları ve Kuramları, Derin Yayınları, 2004. |
References: | Communication Studies: The Essential Resource, Andrew Beck, Peter Bennett ve Peter Wall, Routledge, 2004. İletişim Modelleri, Denis Mcquail ve Sven Windahl, İmge Kitabevi. İletişim Sözlüğü, Erol Mutlu, Ark Yayınevi, 1995. |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | 14 | % 10 |
Homework Assignments | 2 | % 20 |
Midterms | 1 | % 30 |
Final | 1 | % 40 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 60 | |
PERCENTAGE OF FINAL WORK | % 40 | |
Total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Course Hours | 14 | 3 | 42 |
Study Hours Out of Class | 3 | 6 | 18 |
Homework Assignments | 2 | 8 | 16 |
Midterms | 1 | 11 | 11 |
Final | 1 | 12 | 12 |
Total Workload | 99 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution |