PUBLIC RELATIONS AND PUBLICITY | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
ENM4001 | Technological Innovation and Entrepreneurship | Spring Fall |
3 | 0 | 3 | 5 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | Non-Departmental Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Dr. Öğr. Üyesi ALPER CAMCI |
Course Lecturer(s): |
Dr. Öğr. Üyesi ALPER CAMCI |
Recommended Optional Program Components: | None |
Course Objectives: | Understanding the linkages between technological opportunities, entrepreneurship and economic development is vital for the business today. This course is designed to lead the students to be aware of the role of technological innovations in the entrepreneurial process and to understand the process in which technology ventures are created to exploit such opportunities. The aim of this course is to provide students with a fundamental knowledge of technology entrepreneurship and technological innovation, to understand the different stages of entrepreneurial process and to explore how entrepreneurial and innovative activities are interconnected. During the semester, first nature of technological change and the creation of technological innovations are reviewed and second, the focus is turned to entrepreneurial process. |
The students who have succeeded in this course; After completing this course students will be able to: I. Develop an awareness about the entrepreneurial opportunities created by technological innovations. II. Be aware of the link between innovations and entrepreneurship; how technological opportunities influence the entrepreneurial process III. Understand the process of creating new technology ventures IV. Have an ability to assess the value of entrepreneurial opportunities; a clear view of what is a valuable opportunity. V. Understand the key components of entrepreneurial process such as building effective teams and increasing resources including financial ones. V. Have knowledge about the growth stages of a new technology venture and ability to manage the growth process. |
Introduction to technological innovation and entrepreneurship The links between innovation and entrepreneurship From business idea to entrepreneurial opportunity Creating an entrepreneurial strategy, competitive strategy and innovation strategy Preparing business model Preparing a business plan Entrepreneurial risks and returns Product design and marketing plan Acquiring and managing resources Organization and entrepreneurial team Management of operations Financial plan, sources of capital and deal presentations and negotiations Profit and harvest Leading a new venture to success |
Week | Subject | Related Preparation |
1) | Overview of the course / outline/ syllabus A short introduction to technological innovation and entrepreneurship | N/A |
2) | Entrepreneurship and Opportunities | Reading Chapters 1-2 in course book. |
3) | Vision and the Business Model and Plan | Reading Chapters 3-6 in course book |
4) | Competitive strategy and Innovation strategies | Reading Chapter 4-5 in course book. |
5) | Risk and Returns/Creativity and Product Development | Reading Chapter 7-8 in course book. |
6) | Marketing and sales/ Types of Ventures | Reading Chapter 9-10 in course book |
7) | Course and Group Project Review | Review of previous chapters |
8) | Midterm exam | Preparation for midterm exam |
9) | Fikri Mülkiyet ve yeni girişim organizasyonu | Reading Chapter 11-12 in course book. |
10) | Acquiring and organizing resources/Management of operations | Reading Chapter 13-14 in course book |
11) | Acquisitions and Global Expansion / Profit and harvest | Reading Chapter 15-16 in course book |
12) | The Financial plan / Sources of capital | Reading Chapter 17-18 in course book |
13) | Deal presentations and negotiations / Leading a new venture to success | Reading Chapter 19-20 in course book |
14) | Presentation of course projects | Preparaing course project files Preparing course project presentations and presenting course projects |
Course Notes / Textbooks: | Byers, T.H., Dorf, R.C. and Nelson A.J. (2010). Technology Ventures: From Idea to Enterprise, 3rd Edition, McGraw Hill, New York. |
References: | Timmon, J.A. (2009). New Venture Creation: Entrepreneurship for the 21st century. McGraw-Hill Irwin New York. |
Semester Requirements | Number of Activities | Level of Contribution |
Presentation | 1 | % 5 |
Project | 1 | % 30 |
Midterms | 1 | % 30 |
Final | 1 | % 35 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 35 | |
PERCENTAGE OF FINAL WORK | % 65 | |
Total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Course Hours | 14 | 3 | 42 |
Study Hours Out of Class | 14 | 3 | 42 |
Presentations / Seminar | 1 | 1 | 1 |
Project | 1 | 25 | 25 |
Midterms | 1 | 12 | 12 |
Final | 1 | 12 | 12 |
Total Workload | 134 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | 1) To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media 2) To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications. 3) To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool. 4) To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations. | |
2) | 1) To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics. 2) To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices. 3) To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices. 4) To be able to explain and describe business marketing activities, economics, business law and global business practices. | |
3) | 1) To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings. 2) To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications. Learning Competence 1) To be able to recognize national and international, social and cultural dimensions of public relations. Field Specific Competence 1) To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works. 2) To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns. Competence to Work Independently and Take Responsibility 1) To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes. |