OPERATING ROOM SERVICES (TURKISH)
Associate TR-NQF-HE: Level 5 QF-EHEA: Short Cycle EQF-LLL: Level 5

Course Introduction and Application Information

Course Code Course Name Semester Theoretical Practical Credit ECTS
ENM3003 Marketing Analytics Spring 3 0 3 6
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction: English
Type of course: Non-Departmental Elective
Course Level: Associate (Short Cycle)
Mode of Delivery: Face to face
Course Coordinator : Dr. Öğr. Üyesi KAZIM SELÇUK TUZCUOĞLU
Recommended Optional Program Components: None
Course Objectives: Explaining the principles of the Marketing, one of the main functions in the companies and describing the modern marketing methods.

Learning Outcomes

The students who have succeeded in this course;
At the end of the course the students will obtain the main principles of marketing and they will gain indepth knowledge about consumer behaviour and promotion campaign planning

Course Content

Main Definitions, Market Research, Consumer Behaviour, Marketing Mix, Promotion Planning

Weekly Detailed Course Contents

Week Subject Related Preparation
1) Introduction and Main Definitions
2) The History of Marketing and the Change of the Marketing Concept
3) The Definiton of Customer and Understanding the Consumer
4) Marketing Information System and Market Research
5) The Organization of the Marketing Department in the Corporations and the Relationships with other Departments
6) Strategic Marketing Planning and Preparation of the Marketing Plan
7) Marketing Environment and Marketing Mix
8) Product Management and New Product Development
9) Pricing Strategy and Discount Politics
10) Distribution and Logistics Decisions
11) Integrated Marketing Communication and Promotion Methods
12) Advertising and Public Relations
13) Personal Sales Management and Sales Promotions
14) Internet, Social Media and Digital Marketing
15) Preparation for Final Exam
16) Final Exam

Sources

Course Notes / Textbooks: Principles of Marketing - Philip Kotler - Pearson - 13th Ed.
References: Aylık ve haftalık Ekonomi Dergileri - Monthly and Weekly Economy Magazines

Evaluation System

Semester Requirements Number of Activities Level of Contribution
Attendance 1 % 15
Homework Assignments 1 % 30
Midterms 1 % 25
Final 1 % 30
Total % 100
PERCENTAGE OF SEMESTER WORK % 70
PERCENTAGE OF FINAL WORK % 30
Total % 100

ECTS / Workload Table

Activities Number of Activities Duration (Hours) Workload
Course Hours 15 3 45
Homework Assignments 4 15 60
Midterms 1 2 2
Final 1 2 2
Total Workload 109

Contribution of Learning Outcomes to Programme Outcomes

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) The use of theoretical knowledge in practice
2) Effective use the terminology of the field
3) Behave according to basic professional legislation related the field
4) Use information and communication technology, express professional knowledge through written and verbal/non-verbal communication
5) Express the social, scientific, cultural and ethical values of professional
6) Behave according to quality management and processes and participate in these processes
7) Develop themselves personally and professionally updating knowledge, skills and competencies of the field with lifelong learning awareness
8) Use basic level knowledge and skills related the field, interpret and evaluate the data, identify potential problems and solve them
9) Implement techniques according to developing technology and use new tools and devices
10) The ability to prepare the operating room for surgery
11) The ability to admit the patient into the operating room and to provide assistance for post - operational transport
12) The ability to have theoretical and practical knowledge related to the field at a basic level