Week |
Subject |
Related Preparation |
1) |
Introduction and Main Definitions |
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2) |
The History of Marketing and the Change of the Marketing Concept |
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3) |
The Definiton of Customer and Understanding the Consumer |
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4) |
Marketing Information System and Market Research |
|
5) |
The Organization of the Marketing Department in the Corporations and the Relationships with other Departments |
|
6) |
Strategic Marketing Planning and Preparation of the Marketing Plan |
|
7) |
Marketing Environment and Marketing Mix |
|
8) |
Product Management and New Product Development |
|
9) |
Pricing Strategy and Discount Politics |
|
10) |
Distribution and Logistics Decisions |
|
11) |
Integrated Marketing Communication and Promotion Methods |
|
12) |
Advertising and Public Relations |
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13) |
Personal Sales Management and Sales Promotions |
|
14) |
Internet, Social Media and Digital Marketing |
|
15) |
Preparation for Final Exam |
|
16) |
Final Exam |
|
|
Program Outcomes |
Level of Contribution |
1) |
The use of theoretical knowledge in practice |
|
2) |
Effective use the terminology of the field |
|
3) |
Behave according to basic professional legislation related the field |
|
4) |
Use information and communication technology, express professional knowledge through written and verbal/non-verbal communication |
|
5) |
Express the social, scientific, cultural and ethical values of professional |
|
6) |
Behave according to quality management and processes and participate in these processes |
|
7) |
Develop themselves personally and professionally updating knowledge, skills and competencies of the field with lifelong learning awareness |
|
8) |
Use basic level knowledge and skills related the field, interpret and evaluate the data, identify potential problems and solve them |
|
9) |
Implement techniques according to developing technology and use new tools and devices |
|
10) |
The ability to prepare the operating room for surgery |
|
11) |
The ability to admit the patient into the operating room and to provide assistance for post - operational transport |
|
12) |
The ability to have theoretical and practical knowledge related to the field at a basic level |
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