Week |
Subject |
Related Preparation |
1) |
Introduction and Main Definitions |
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2) |
The History of Marketing and the Change of the Marketing Concept |
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3) |
The Definiton of Customer and Understanding the Consumer |
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4) |
Marketing Information System and Market Research |
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5) |
The Organization of the Marketing Department in the Corporations and the Relationships with other Departments |
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6) |
Strategic Marketing Planning and Preparation of the Marketing Plan |
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7) |
Marketing Environment and Marketing Mix |
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8) |
Product Management and New Product Development |
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9) |
Pricing Strategy and Discount Politics |
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10) |
Distribution and Logistics Decisions |
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11) |
Integrated Marketing Communication and Promotion Methods |
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12) |
Advertising and Public Relations |
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13) |
Personal Sales Management and Sales Promotions |
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14) |
Internet, Social Media and Digital Marketing |
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15) |
Preparation for Final Exam |
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16) |
Final Exam |
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Program Outcomes |
Level of Contribution |
1) |
Upon the completion of the program, the students will be able to; Utilize the theoretical information they have acquired in private security sector |
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2) |
Develop the skill of working in a team cooperatively |
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3) |
Develop the skill of identifying and analyzing the vocational problems of private security and resolving them effectively. |
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4) |
Develop the behavioral consciousness of occupational ethics and sense of responsibility |
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5) |
Develop an awareness for life long learning and physical progress |
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6) |
Develop the skill of having information about daily problems and developments about private security. |
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7) |
Comprehend the laws and regulations of the sector. |
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8) |
Develop the skill of effective communication. |
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9) |
Develop the skill of adopting the security technologies. |
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10) |
Develop the skill of planning and practicing vocational processes. |
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11) |
Develop the skill of having entrepreneurship personality |
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12) |
Develop the skill of communicating in the private security sector in a foreign language. |
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