| Week |
Subject |
Related Preparation |
| 1) |
Introduction and Main Definitions |
|
| 2) |
The History of Marketing and the Change of the Marketing Concept |
|
| 3) |
The Definiton of Customer and Understanding the Consumer |
|
| 4) |
Marketing Information System and Market Research |
|
| 5) |
The Organization of the Marketing Department in the Corporations and the Relationships with other Departments |
|
| 6) |
Strategic Marketing Planning and Preparation of the Marketing Plan |
|
| 7) |
Marketing Environment and Marketing Mix |
|
| 8) |
Product Management and New Product Development |
|
| 9) |
Pricing Strategy and Discount Politics |
|
| 10) |
Distribution and Logistics Decisions |
|
| 11) |
Integrated Marketing Communication and Promotion Methods |
|
| 12) |
Advertising and Public Relations |
|
| 13) |
Personal Sales Management and Sales Promotions |
|
| 14) |
Internet, Social Media and Digital Marketing |
|
| 15) |
Preparation for Final Exam |
|
| 16) |
Final Exam |
|
| |
Program Outcomes |
Level of Contribution |
| 1) |
To gain both theoretical and practical knowledge about physical, cognitive, social-emotional aspects of child development. |
4 |
| 2) |
To display actions in professional practice based on ethical principles and values. |
5 |
| 3) |
To adopt the principle of lifelong learning, using efficient ways for accessing information. |
5 |
| 4) |
To know the stages of child development and to be able to use models / theories efficiently for supporting children's cognitive, affective and psycho-motor development. |
5 |
| 5) |
To plan, implement and evaluate professional projects, research and events with a sense of social responsibility, |
5 |
| 6) |
To be able to use effective communication methods in counseling and child and family-based guidance. |
3 |
| 7) |
To be sensitive to the child and family-related issues taking into account the child's stages of development, and to implement strategies for personal development of child and education methods which are vital for leading effective and productive life. |
5 |
| 8) |
To use the education and communication materials according to the child development stage, and to create proper educational environment. |
5 |
| 9) |
To take responsibilities in the field of child development and education using interdisciplinary approach, and to use information technologies, and to engage in projects and activities. |
5 |
| 10) |
To use health information technologies for research in the field of child development. |
5 |
| 11) |
To be able to monitor occupational information using at least one foreign language, to collaborate and communicate with colleagues at international level. |
5 |
| 12) |
To become a good example for colleagues and society, and represent efficiently the professional identity using advanced knowledge about child development. |
5 |