| Week |
Subject |
Related Preparation |
| 1) |
Introduction and Main Definitions |
|
| 2) |
The History of Marketing and the Change of the Marketing Concept |
|
| 3) |
The Definiton of Customer and Understanding the Consumer |
|
| 4) |
Marketing Information System and Market Research |
|
| 5) |
The Organization of the Marketing Department in the Corporations and the Relationships with other Departments |
|
| 6) |
Strategic Marketing Planning and Preparation of the Marketing Plan |
|
| 7) |
Marketing Environment and Marketing Mix |
|
| 8) |
Product Management and New Product Development |
|
| 9) |
Pricing Strategy and Discount Politics |
|
| 10) |
Distribution and Logistics Decisions |
|
| 11) |
Integrated Marketing Communication and Promotion Methods |
|
| 12) |
Advertising and Public Relations |
|
| 13) |
Personal Sales Management and Sales Promotions |
|
| 14) |
Internet, Social Media and Digital Marketing |
|
| 15) |
Preparation for Final Exam |
|
| 16) |
Final Exam |
|
| |
Program Outcomes |
Level of Contribution |
| 1) |
To have theoretical and practical knowledge required to fulfill professional roles and functions of Management of Health Scşences field. |
3 |
| 2) |
To act in accordance with ethical principles and values in management, to learn and implement related regulations and guides. |
3 |
| 3) |
To use life-long learning, problem-solving and critical thinking skills. |
3 |
| 4) |
To identify the process of management functions (management and organization, public relations, human resources, cost accounting, marketing) in the Management of Health Sciences field. |
2 |
| 5) |
To take part in research, projects and activities within sense of social responsibility and interdisciplinary approach. |
2 |
| 6) |
To have skills for planning training programs and projects according to health education needs of individual, family and the community. |
2 |
| 7) |
To be sensitive to health problems of the community and to be able to offer solutions. |
2 |
| 8) |
To be able to use effective communication skills; to take responsibility as a team member in collaboration with other professions. |
2 |
| 9) |
To have skills for research, planning and practice about health systems and health information systems field within national and international level. |
2 |
| 10) |
To be able to search for literature in health sciences and management and information sources to access to information and use the information effectively. |
2 |
| 11) |
To be able to monitor occupational information using at least one foreign language, to collaborate and communicate with colleagues at international level. |
2 |
| 12) |
To be a role model with contemporary and professional identity. |
2 |