TEXTILE AND FASHION DESIGN
Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Introduction and Application Information

Course Code Course Name Semester Theoretical Practical Credit ECTS
ENM3003 Marketing Analytics Spring 3 0 3 6
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction: English
Type of course: Non-Departmental Elective
Course Level: Bachelor’s Degree (First Cycle)
Mode of Delivery: Face to face
Course Coordinator : Assist. Prof. KAZIM SELÇUK TUZCUOĞLU
Recommended Optional Program Components: None
Course Objectives: Explaining the principles of the Marketing, one of the main functions in the companies and describing the modern marketing methods.

Learning Outcomes

The students who have succeeded in this course;
At the end of the course the students will obtain the main principles of marketing and they will gain indepth knowledge about consumer behaviour and promotion campaign planning

Course Content

Main Definitions, Market Research, Consumer Behaviour, Marketing Mix, Promotion Planning

Weekly Detailed Course Contents

Week Subject Related Preparation
1) Introduction and Main Definitions
2) The History of Marketing and the Change of the Marketing Concept
3) The Definiton of Customer and Understanding the Consumer
4) Marketing Information System and Market Research
5) The Organization of the Marketing Department in the Corporations and the Relationships with other Departments
6) Strategic Marketing Planning and Preparation of the Marketing Plan
7) Marketing Environment and Marketing Mix
8) Product Management and New Product Development
9) Pricing Strategy and Discount Politics
10) Distribution and Logistics Decisions
11) Integrated Marketing Communication and Promotion Methods
12) Advertising and Public Relations
13) Personal Sales Management and Sales Promotions
14) Internet, Social Media and Digital Marketing
15) Preparation for Final Exam
16) Final Exam

Sources

Course Notes / Textbooks: Principles of Marketing - Philip Kotler - Pearson - 13th Ed.
References: Aylık ve haftalık Ekonomi Dergileri - Monthly and Weekly Economy Magazines

Evaluation System

Semester Requirements Number of Activities Level of Contribution
Attendance 1 % 15
Homework Assignments 1 % 30
Midterms 1 % 25
Final 1 % 30
Total % 100
PERCENTAGE OF SEMESTER WORK % 70
PERCENTAGE OF FINAL WORK % 30
Total % 100

ECTS / Workload Table

Activities Number of Activities Duration (Hours) Workload
Course Hours 15 3 45
Homework Assignments 4 15 60
Midterms 1 2 2
Final 1 2 2
Total Workload 109

Contribution of Learning Outcomes to Programme Outcomes

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) Understands the principles of artistic creation and basic design and applies the art and design objects he creates within this framework.
2) Conducts the multifaceted research required for textile and fashion design processes and analyzes and interprets the results.
3) Creates original and applicable fabric, clothing and pattern designs by using elements from different historical periods and cultures in accordance with his purpose.
4) Recognizes textile raw materials and equipments.
5) Uses computer programs effectively in the garment and fabric surface design process.
6) Has professional technical knowledge regarding the implementation of clothing designs and production; In this context, recognizes and uses technological tools and equipment.
7) Understands the importance of interdisciplinary interaction and communication in textile and clothing design-production-presentation processes and reflects this on the processes.
8) Works in a programmed and disciplined manner in professional practices.
9) Realizes the necessity of lifelong learning to maintain his productivity, creativity and professional competence.
10) Understands, adopts and applies ethical responsibilities in professional practices; Has knowledge of relevant legal regulations.
11) Establishes effective visual, written and verbal communication in the field of textile and fashion design.
12) Reflects his knowledge on current and contemporary issues from all fields to his professional theoretical and practical studies on textile and clothing design; Understands the social and universal effects of these issues.
13) Has sufficient awareness about social justice, environmental awareness, quality culture and protection of cultural values.