TEXTILE AND FASHION DESIGN | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
ENM3003 | Marketing Analytics | Spring | 3 | 0 | 3 | 6 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | Non-Departmental Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Dr. Öğr. Üyesi KAZIM SELÇUK TUZCUOĞLU |
Recommended Optional Program Components: | None |
Course Objectives: | Explaining the principles of the Marketing, one of the main functions in the companies and describing the modern marketing methods. |
The students who have succeeded in this course; At the end of the course the students will obtain the main principles of marketing and they will gain indepth knowledge about consumer behaviour and promotion campaign planning |
Main Definitions, Market Research, Consumer Behaviour, Marketing Mix, Promotion Planning |
Week | Subject | Related Preparation |
1) | Introduction and Main Definitions | |
2) | The History of Marketing and the Change of the Marketing Concept | |
3) | The Definiton of Customer and Understanding the Consumer | |
4) | Marketing Information System and Market Research | |
5) | The Organization of the Marketing Department in the Corporations and the Relationships with other Departments | |
6) | Strategic Marketing Planning and Preparation of the Marketing Plan | |
7) | Marketing Environment and Marketing Mix | |
8) | Product Management and New Product Development | |
9) | Pricing Strategy and Discount Politics | |
10) | Distribution and Logistics Decisions | |
11) | Integrated Marketing Communication and Promotion Methods | |
12) | Advertising and Public Relations | |
13) | Personal Sales Management and Sales Promotions | |
14) | Internet, Social Media and Digital Marketing | |
15) | Preparation for Final Exam | |
16) | Final Exam |
Course Notes / Textbooks: | Principles of Marketing - Philip Kotler - Pearson - 13th Ed. |
References: | Aylık ve haftalık Ekonomi Dergileri - Monthly and Weekly Economy Magazines |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | 1 | % 15 |
Homework Assignments | 1 | % 30 |
Midterms | 1 | % 25 |
Final | 1 | % 30 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 70 | |
PERCENTAGE OF FINAL WORK | % 30 | |
Total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Course Hours | 15 | 3 | 45 |
Homework Assignments | 4 | 15 | 60 |
Midterms | 1 | 2 | 2 |
Final | 1 | 2 | 2 |
Total Workload | 109 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution |