| Week |
Subject |
Related Preparation |
| 1) |
Introduction and Main Definitions |
|
| 2) |
The History of Marketing and the Change of the Marketing Concept |
|
| 3) |
The Definiton of Customer and Understanding the Consumer |
|
| 4) |
Marketing Information System and Market Research |
|
| 5) |
The Organization of the Marketing Department in the Corporations and the Relationships with other Departments |
|
| 6) |
Strategic Marketing Planning and Preparation of the Marketing Plan |
|
| 7) |
Marketing Environment and Marketing Mix |
|
| 8) |
Product Management and New Product Development |
|
| 9) |
Pricing Strategy and Discount Politics |
|
| 10) |
Distribution and Logistics Decisions |
|
| 11) |
Integrated Marketing Communication and Promotion Methods |
|
| 12) |
Advertising and Public Relations |
|
| 13) |
Personal Sales Management and Sales Promotions |
|
| 14) |
Internet, Social Media and Digital Marketing |
|
| 15) |
Preparation for Final Exam |
|
| 16) |
Final Exam |
|
| |
Program Outcomes |
Level of Contribution |
| 1) |
Having the theoretical and practical knowledge proficiency in the discipline of industrial product design |
|
| 2) |
Applying professional knowledge to the fields of product, service and experience design development |
|
| 3) |
Understanding, using, interpreting and evaluating the design concepts, knowledge and language |
|
| 4) |
Knowing the research methods in the discipline of industrial product design, collecting information with these methods, interpreting and applying the collected knowledge |
|
| 5) |
Identifying the problems of industrial product design, evaluating the conditions and requirements of problems, producing proposals of solutions to them |
|
| 6) |
Developing the solutions with the consideration of social, cultural, environmental, economic and humanistic values; being sensitive to personal differences and ability levels |
|
| 7) |
Having the ability of communicating the knowledge about design concepts and solutions through written, oral and visual methods |
|
| 8) |
To identify and apply the relation among material, form giving, detailing, maintenance and manufacturing methods of design solutions |
|
| 9) |
Using the computer aided information and communication technologies for the expression of industrial product design solutions and applications |
|
| 10) |
Having the knowledge and methods in disciplines like management, engineering, psychology, ergonomics, visual communication which support the solutions of industrial product design; having the ability of searching, acquiring and using the knowledge that belong these disciplines when necessary. |
|
| 11) |
Using a foreign language to command the jargon of industrial product design and communicate with the colleagues from different cultures |
|
| 12) |
Following and evaluating the new topics and trends that industrial product design needs to integrate according to technological and scientific developments |
|