ENM3003 Marketing AnalyticsBahçeşehir UniversityDegree Programs INTERIOR ARCHITECTURE AND ENVIRONMENTAL DESIGNGeneral Information For StudentsDiploma SupplementErasmus Policy StatementNational QualificationsBologna Commission
INTERIOR ARCHITECTURE AND ENVIRONMENTAL DESIGN
Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Introduction and Application Information

Course Code Course Name Semester Theoretical Practical Credit ECTS
ENM3003 Marketing Analytics Fall 3 0 3 6
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction: English
Type of course: Non-Departmental Elective
Course Level: Bachelor’s Degree (First Cycle)
Mode of Delivery: Face to face
Course Coordinator : Dr. Öğr. Üyesi KAZIM SELÇUK TUZCUOĞLU
Recommended Optional Program Components: None
Course Objectives: Explaining the principles of the Marketing, one of the main functions in the companies and describing the modern marketing methods.

Learning Outcomes

The students who have succeeded in this course;
At the end of the course the students will obtain the main principles of marketing and they will gain indepth knowledge about consumer behaviour and promotion campaign planning

Course Content

Main Definitions, Market Research, Consumer Behaviour, Marketing Mix, Promotion Planning

Weekly Detailed Course Contents

Week Subject Related Preparation
1) Introduction and Main Definitions
2) The History of Marketing and the Change of the Marketing Concept
3) The Definiton of Customer and Understanding the Consumer
4) Marketing Information System and Market Research
5) The Organization of the Marketing Department in the Corporations and the Relationships with other Departments
6) Strategic Marketing Planning and Preparation of the Marketing Plan
7) Marketing Environment and Marketing Mix
8) Product Management and New Product Development
9) Pricing Strategy and Discount Politics
10) Distribution and Logistics Decisions
11) Integrated Marketing Communication and Promotion Methods
12) Advertising and Public Relations
13) Personal Sales Management and Sales Promotions
14) Internet, Social Media and Digital Marketing
15) Preparation for Final Exam
16) Final Exam

Sources

Course Notes / Textbooks: Principles of Marketing - Philip Kotler - Pearson - 13th Ed.
References: Aylık ve haftalık Ekonomi Dergileri - Monthly and Weekly Economy Magazines

Evaluation System

Semester Requirements Number of Activities Level of Contribution
Attendance 1 % 15
Homework Assignments 1 % 30
Midterms 1 % 25
Final 1 % 30
Total % 100
PERCENTAGE OF SEMESTER WORK % 70
PERCENTAGE OF FINAL WORK % 30
Total % 100

ECTS / Workload Table

Activities Number of Activities Duration (Hours) Workload
Course Hours 15 3 45
Homework Assignments 4 15 60
Midterms 1 2 2
Final 1 2 2
Total Workload 109

Contribution of Learning Outcomes to Programme Outcomes

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) Setting up various spaces in national and international contexts, carrying out designs, planning and applications that could satisfy various user groups and respond various requirements in the field of Interior Architecture,
2) Analyzing the information gathered from the framework of actual physical, social and economical constraints and user requirements, and synthesizing these with diverse knowledge and considerations in order to create innovative spatial solutions,
3) Generating creative, innovative, aesthetic and unique spatial solutions by using tangible and abstract concepts,
4) Using at least one of the illustration and presentation technologies competently, that the field of interior architecture requires,
5) Reporting, presenting and transferring the design, practice and research studies to the specialists or laymen by using visual, textual or oral communication methods, efficiently and accurately,
6) Embracing and prioritizing man-environment relationships, user health, safety and security, and universal design principles in the field of interior architecture,
7) Design understanding and decision making that respects social and cultural rights of the society, cultural heritage and nature,
8) Being aware of national and international values, following developments and being equipped about ethical and aesthetical subjects in the fields of interior architecture, design and art,
9) Having absolute conscious about legal regulations, standards and principles; and realizing professional ethics, duties and responsibilities in the field of Interior Architecture,