ELECTRICAL AND ELECTRONICS ENGINEERING
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
ENM3003	Marketing Analytics	Fall	3	0	3	6

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Dr. Öğr. Üyesi KAZIM SELÇUK TUZCUOĞLU
Recommended Optional Program Components:	None
Course Objectives:	Explaining the principles of the Marketing, one of the main functions in the companies and describing the modern marketing methods.

Learning Outcomes

The students who have succeeded in this course;
At the end of the course the students will obtain the main principles of marketing and they will gain indepth knowledge about consumer behaviour and promotion campaign planning

Course Content

Main Definitions, Market Research, Consumer Behaviour, Marketing Mix, Promotion Planning

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction and Main Definitions
2)	The History of Marketing and the Change of the Marketing Concept
3)	The Definiton of Customer and Understanding the Consumer
4)	Marketing Information System and Market Research
5)	The Organization of the Marketing Department in the Corporations and the Relationships with other Departments
6)	Strategic Marketing Planning and Preparation of the Marketing Plan
7)	Marketing Environment and Marketing Mix
8)	Product Management and New Product Development
9)	Pricing Strategy and Discount Politics
10)	Distribution and Logistics Decisions
11)	Integrated Marketing Communication and Promotion Methods
12)	Advertising and Public Relations
13)	Personal Sales Management and Sales Promotions
14)	Internet, Social Media and Digital Marketing
15)	Preparation for Final Exam
16)	Final Exam

Sources

Course Notes / Textbooks:	Principles of Marketing - Philip Kotler - Pearson - 13th Ed.
References:	Aylık ve haftalık Ekonomi Dergileri - Monthly and Weekly Economy Magazines

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	1	% 15
Homework Assignments	1	% 30
Midterms	1	% 25
Final	1	% 30
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 70
PERCENTAGE OF FINAL WORK		% 30
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	15	3	45
Homework Assignments	4	15	60
Midterms	1	2	2
Final	1	2	2
Total Workload			109

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	Adequate knowledge in mathematics, science and electric-electronic engineering subjects; ability to use theoretical and applied information in these areas to model and solve engineering problems.
2)	Ability to identify, formulate, and solve complex engineering problems; ability to select and apply proper analysis and modeling methods for this purpose.
3)	Ability to design a complex system, process, device or product under realistic constraints and conditions, in such a way as to meet the desired result; ability to apply modern design methods for this purpose. (Realistic constraints and conditions may include factors such as economic and environmental issues, sustainability, manufacturability, ethics, health, safety issues, and social and political issues, according to the nature of the design.)
4)	Ability to devise, select, and use modern techniques and tools needed for electrical-electronic engineering practice; ability to employ information technologies effectively.
5)	Ability to design and conduct experiments, gather data, analyze and interpret results for investigating engineering problems.
6)	Ability to work efficiently in intra-disciplinary and multi-disciplinary teams; ability to work individually.
7)	Ability to communicate effectively in English and Turkish (if he/she is a Turkish citizen), both orally and in writing.
8)	Recognition of the need for lifelong learning; ability to access information, to follow developments in science and technology, and to continue to educate him/herself.
9)	Awareness of professional and ethical responsibility.
10)	Information about business life practices such as project management, risk management, and change management; awareness of entrepreneurship, innovation, and sustainable development.
11)	Knowledge about contemporary issues and the global and societal effects of engineering practices on health, environment, and safety; awareness of the legal consequences of engineering solutions.