CARTOON AND ANIMATION
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
ENM3003	Marketing Analytics	Fall	3	0	3	6

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Dr. Öğr. Üyesi KAZIM SELÇUK TUZCUOĞLU
Recommended Optional Program Components:	None
Course Objectives:	Explaining the principles of the Marketing, one of the main functions in the companies and describing the modern marketing methods.

Learning Outcomes

The students who have succeeded in this course;
At the end of the course the students will obtain the main principles of marketing and they will gain indepth knowledge about consumer behaviour and promotion campaign planning

Course Content

Main Definitions, Market Research, Consumer Behaviour, Marketing Mix, Promotion Planning

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction and Main Definitions
2)	The History of Marketing and the Change of the Marketing Concept
3)	The Definiton of Customer and Understanding the Consumer
4)	Marketing Information System and Market Research
5)	The Organization of the Marketing Department in the Corporations and the Relationships with other Departments
6)	Strategic Marketing Planning and Preparation of the Marketing Plan
7)	Marketing Environment and Marketing Mix
8)	Product Management and New Product Development
9)	Pricing Strategy and Discount Politics
10)	Distribution and Logistics Decisions
11)	Integrated Marketing Communication and Promotion Methods
12)	Advertising and Public Relations
13)	Personal Sales Management and Sales Promotions
14)	Internet, Social Media and Digital Marketing
15)	Preparation for Final Exam
16)	Final Exam

Sources

Course Notes / Textbooks:	Principles of Marketing - Philip Kotler - Pearson - 13th Ed.
References:	Aylık ve haftalık Ekonomi Dergileri - Monthly and Weekly Economy Magazines

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	1	% 15
Homework Assignments	1	% 30
Midterms	1	% 25
Final	1	% 30
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 70
PERCENTAGE OF FINAL WORK		% 30
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	15	3	45
Homework Assignments	4	15	60
Midterms	1	2	2
Final	1	2	2
Total Workload			109

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To have theoretical and practical knowledge and skills in cartoon and animation.
2)	To be able to develop research, observation-experience, evaluation skills in the field of cartoon and animation and effectively communicate ideas, convincing actions and emotions using cartoon and animation and performance principles in every direction.
3)	Making animated films with various artistic styles and techniques.
4)	Designing the cartoon and animation production process using initiative, applying it with creativity and presenting it with personal style.
5)	To be a team member in the production process of cartoon and animations, to be able to take responsibility and manage the team members under their responsibility and to lead them.
6)	To be able to evaluate cartoon and animations in the framework of their knowledge and skills.
7)	To be able to define and manage learning requirements in the field of cartoon and animation.
8)	To be able to communicate with related organizations by sharing scientific and artistic works in cartoon and animation and to share information and skills in the field.
9)	To monitor developments in the field of cartoon and animation using foreign languages and to communicate with foreign colleagues.
10)	To be able to use general information and communication technologies at advanced level with all kinds of technical tools and computer software used in cartoon and animations.
11)	Using critical thinking skills and problem solving strategies in all aspects of development and production, effectively communicating ideas, emotions and intentions visually, verbally and in writing, and effectively incorporating technology in the development of cartoon and animation projects.
12)	To have sufficient knowledge about ethical values and universal values in the field of cartoon and animation.