Week |
Subject |
Related Preparation |
1) |
Introduction and Main Definitions |
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2) |
The History of Marketing and the Change of the Marketing Concept |
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3) |
The Definiton of Customer and Understanding the Consumer |
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4) |
Marketing Information System and Market Research |
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5) |
The Organization of the Marketing Department in the Corporations and the Relationships with other Departments |
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6) |
Strategic Marketing Planning and Preparation of the Marketing Plan |
|
7) |
Marketing Environment and Marketing Mix |
|
8) |
Product Management and New Product Development |
|
9) |
Pricing Strategy and Discount Politics |
|
10) |
Distribution and Logistics Decisions |
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11) |
Integrated Marketing Communication and Promotion Methods |
|
12) |
Advertising and Public Relations |
|
13) |
Personal Sales Management and Sales Promotions |
|
14) |
Internet, Social Media and Digital Marketing |
|
15) |
Preparation for Final Exam |
|
16) |
Final Exam |
|
|
Program Outcomes |
Level of Contribution |
1) |
Knowledge of photographic and video media and ability to use basic, intermediate and advanced techniques of these media. |
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2) |
Ability to understand, analyze and evaluate theories, concepts and uses of photography and video. |
|
3) |
Ability to employ theoretical knowledge in the areas of the use of photography and video. |
|
4) |
Familiarity with and ability to review the historical literature in theoretical and practical studies in photography and video. |
|
5) |
Ability in problem solving in relation to projects in photography and video. |
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6) |
Ability to generate innovative responses to particular and novel requirements in photography and video. |
|
7) |
Understanding and appreciation of the roles and potentials of the image across visual culture |
|
8) |
Ability to communicate distinctively by means of photographic and video images. |
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9) |
Experience of image post-production processes and ability to develop creative outcomes through this knowledge. |
|
10) |
Knowledge of and ability to participate in the processes of production, distribution and use of photography and video in the media. |
|
11) |
Ability to understand, analyze and evaluate global, regional and local problematics in visual culture. |
|
12) |
Knowledge of and ability to make a significant contribution to the goals of public communication. |
|
13) |
Enhancing creativity via interdisciplinary methods to develop skills for realizing projects. |
|
14) |
Gaining general knowledge about the points of intersection of communication, art and technology. |
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