Week |
Subject |
Related Preparation |
1) |
Introduction and Main Definitions |
|
2) |
The History of Marketing and the Change of the Marketing Concept |
|
3) |
The Definiton of Customer and Understanding the Consumer |
|
4) |
Marketing Information System and Market Research |
|
5) |
The Organization of the Marketing Department in the Corporations and the Relationships with other Departments |
|
6) |
Strategic Marketing Planning and Preparation of the Marketing Plan |
|
7) |
Marketing Environment and Marketing Mix |
|
8) |
Product Management and New Product Development |
|
9) |
Pricing Strategy and Discount Politics |
|
10) |
Distribution and Logistics Decisions |
|
11) |
Integrated Marketing Communication and Promotion Methods |
|
12) |
Advertising and Public Relations |
|
13) |
Personal Sales Management and Sales Promotions |
|
14) |
Internet, Social Media and Digital Marketing |
|
15) |
Preparation for Final Exam |
|
16) |
Final Exam |
|
|
Program Outcomes |
Level of Contribution |
1) |
Create design oriented application for the visual communication design field. |
|
2) |
Resolve visual communication problems via concept based designs and an integrated perspective in the visual communication design field. |
|
3) |
Qualify in design directing through analysis and design processes. |
|
4) |
Display creative thinking, approach and production process skills. |
|
5) |
Integrate basic fields of visual communication; print, time-based and interactive media, through mastering each one of these fields individually. |
|
6) |
Identify complementary design solutions in the visual field in order to solve communication problems. |
|
7) |
Perform necessary operational skills in order to finalize products in the visual communication design field. |
|
8) |
Evaluate recent design trends and the evolving aesthetic perspectives. |
|
9) |
Use recent design softwares that coincide with the developing information technologies and communication channels. |
|
10) |
Interpret theoretical, historical and intellectual roots of the visual communication design field. |
|
11) |
Perform necessary time management in order to complete a visual communication design project. |
|
12) |
Demonstrate leadership qualities in a design team as well as individual skills during the progress of a visual communication design project. |
|
13) |
Display compositional solutions and aesthetic skills to fulfill design needs in a visual communication design work. |
|
14) |
Develop academical, intellectual and critical point of view for global, local and individual visual communication design works. |
3 |