Week |
Subject |
Related Preparation |
1) |
Introduction and Main Definitions |
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2) |
The History of Marketing and the Change of the Marketing Concept |
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3) |
The Definiton of Customer and Understanding the Consumer |
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4) |
Marketing Information System and Market Research |
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5) |
The Organization of the Marketing Department in the Corporations and the Relationships with other Departments |
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6) |
Strategic Marketing Planning and Preparation of the Marketing Plan |
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7) |
Marketing Environment and Marketing Mix |
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8) |
Product Management and New Product Development |
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9) |
Pricing Strategy and Discount Politics |
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10) |
Distribution and Logistics Decisions |
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11) |
Integrated Marketing Communication and Promotion Methods |
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12) |
Advertising and Public Relations |
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13) |
Personal Sales Management and Sales Promotions |
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14) |
Internet, Social Media and Digital Marketing |
|
15) |
Preparation for Final Exam |
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16) |
Final Exam |
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Program Outcomes |
Level of Contribution |
1) |
Develop close interest in human mind and behavior, and attain critical thinking skills (in particular the ability to evaluate psychological theories using empirical evidence), as well as appreciating psychology as an evidence based science. |
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2) |
Gain a biopsychosocial understanding of human behavior, namely, the biological, psychological, social determinants of behavior. |
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3) |
Acquire theoretical and applied knowledge and learn about basic psychological concepts and perspectives |
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4) |
Familiarize with methodology and data evaluation techniques by being aware of scientific research methods (i.e. correlational, experimental, longitudinal, case study). |
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5) |
Employ ethical sensitivity while doing assessment, research or working with groups. |
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6) |
Familiarize with the essential perspectives of psychology (cognitive, developmental, clinical, social, behavioral, and biological). |
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7) |
Get the opportunity and skills to evaluate qualitative and quantitative data, write reports, and present them. |
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8) |
Attain preliminary knowledge for psychological measurement and evaluation. |
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9) |
To have a basic knowledge of other disciplines (e.g. sociology, history, political science, communication studies, philosophy, anthropology, literature, law, art, etc) that can contribute to psychology and to be able to make use of this knowledge in understanding and interpreting of psychological process. |
3 |