AMERICAN CULTURE AND LITERATURE
Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Introduction and Application Information

Course Code Course Name Semester Theoretical Practical Credit ECTS
ENM3003 Marketing Analytics Spring 3 0 3 6
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction: English
Type of course: Non-Departmental Elective
Course Level: Bachelor’s Degree (First Cycle)
Mode of Delivery: Face to face
Course Coordinator : Dr. Öğr. Üyesi KAZIM SELÇUK TUZCUOĞLU
Recommended Optional Program Components: None
Course Objectives: Explaining the principles of the Marketing, one of the main functions in the companies and describing the modern marketing methods.

Learning Outcomes

The students who have succeeded in this course;
At the end of the course the students will obtain the main principles of marketing and they will gain indepth knowledge about consumer behaviour and promotion campaign planning

Course Content

Main Definitions, Market Research, Consumer Behaviour, Marketing Mix, Promotion Planning

Weekly Detailed Course Contents

Week Subject Related Preparation
1) Introduction and Main Definitions
2) The History of Marketing and the Change of the Marketing Concept
3) The Definiton of Customer and Understanding the Consumer
4) Marketing Information System and Market Research
5) The Organization of the Marketing Department in the Corporations and the Relationships with other Departments
6) Strategic Marketing Planning and Preparation of the Marketing Plan
7) Marketing Environment and Marketing Mix
8) Product Management and New Product Development
9) Pricing Strategy and Discount Politics
10) Distribution and Logistics Decisions
11) Integrated Marketing Communication and Promotion Methods
12) Advertising and Public Relations
13) Personal Sales Management and Sales Promotions
14) Internet, Social Media and Digital Marketing
15) Preparation for Final Exam
16) Final Exam

Sources

Course Notes / Textbooks: Principles of Marketing - Philip Kotler - Pearson - 13th Ed.
References: Aylık ve haftalık Ekonomi Dergileri - Monthly and Weekly Economy Magazines

Evaluation System

Semester Requirements Number of Activities Level of Contribution
Attendance 1 % 15
Homework Assignments 1 % 30
Midterms 1 % 25
Final 1 % 30
Total % 100
PERCENTAGE OF SEMESTER WORK % 70
PERCENTAGE OF FINAL WORK % 30
Total % 100

ECTS / Workload Table

Activities Number of Activities Duration (Hours) Workload
Course Hours 15 3 45
Homework Assignments 4 15 60
Midterms 1 2 2
Final 1 2 2
Total Workload 109

Contribution of Learning Outcomes to Programme Outcomes

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) Upon graduation, students will acquire key skills and attributes to conduct research to use research tools, to solve problems, to communicate effectively and to transfer skills to the workplace.
2) Upon graduation, students will have developed the ability to discuss key issues in fluent English.
3) Upon graduation, students will have developed the ability to compose written documents in English with a mature prose style. 4
4) Upon graduation, students will have gained broad knowledge of the American and English literary canons. 4
5) Upon graduation, students will have developed the ability to analyze, synthesize and criticize sophisticated works of American and English literature. 4
6) Upon graduation, students will have achieved in depth the understanding of contemporary American culture. 3
7) Upon graduation, students will have developed the ability to draw links among diverse literary texts and documents and establish critical connections and adopt an interdisciplinary attitude. 3
8) Upon graduation, students will be able to develop new projects individually or in teams. 3
9) Upon graduation, students will be able to apply their knowledge into their lives for interdisciplinary problem-solving and solutions. 4