Week |
Subject |
Related Preparation |
1) |
Introduction and Main Definitions |
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2) |
The History of Marketing and the Change of the Marketing Concept |
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3) |
The Definiton of Customer and Understanding the Consumer |
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4) |
Marketing Information System and Market Research |
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5) |
The Organization of the Marketing Department in the Corporations and the Relationships with other Departments |
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6) |
Strategic Marketing Planning and Preparation of the Marketing Plan |
|
7) |
Marketing Environment and Marketing Mix |
|
8) |
Product Management and New Product Development |
|
9) |
Pricing Strategy and Discount Politics |
|
10) |
Distribution and Logistics Decisions |
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11) |
Integrated Marketing Communication and Promotion Methods |
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12) |
Advertising and Public Relations |
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13) |
Personal Sales Management and Sales Promotions |
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14) |
Internet, Social Media and Digital Marketing |
|
15) |
Preparation for Final Exam |
|
16) |
Final Exam |
|
|
Program Outcomes |
Level of Contribution |
1) |
Upon graduation, students will acquire key skills and attributes to conduct research to use research tools, to solve problems, to communicate effectively and to transfer skills to the workplace. |
|
2) |
Upon graduation, students will have developed the ability to discuss key issues in fluent English. |
|
3) |
Upon graduation, students will have developed the ability to compose written documents in English with a mature prose style. |
4 |
4) |
Upon graduation, students will have gained broad knowledge of the American and English literary canons. |
4 |
5) |
Upon graduation, students will have developed the ability to analyze, synthesize and criticize sophisticated works of American and English literature. |
4 |
6) |
Upon graduation, students will have achieved in depth the understanding of contemporary American culture. |
3 |
7) |
Upon graduation, students will have developed the ability to draw links among diverse literary texts and documents and establish critical connections and adopt an interdisciplinary attitude. |
3 |
8) |
Upon graduation, students will be able to develop new projects individually or in teams. |
3 |
9) |
Upon graduation, students will be able to apply their knowledge into their lives for interdisciplinary problem-solving and solutions. |
4 |