MANAGEMENT ENGINEERING
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
ENM2006	Marketing for Engineers	Spring	3	0	3	5

Basic information

Language of instruction:	English
Type of course:	Must Course
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Dr. Öğr. Üyesi KAZIM SELÇUK TUZCUOĞLU
Recommended Optional Program Components:	None
Course Objectives:	1. Develop an understanding of the basic concepts and issues in marketing, including the creation of value through the integrated production and distribution of goods and services and the global, political, economic, legal, and regulatory context for business; 2. Build a working marketing vocabulary such that you are better able to understand and discuss marketing concepts in business setting; 3. Develop an appreciation for the inherently strategic nature of contemporary marketing and for the role marketing plays in business strategy and performance; 4. Enhance your understanding of what marketing managers actually do on a day-to-day basis by taking on the role of marketing manager for an existing product/service; 5. Strengthen your ability to justify and support your decisions through information acquisition and management; 6. Extend your ability to write clearly, listen carefully, and report information in a professional and effective manner; 7. Learn how to effectively work with others with an understanding of individual and group dynamics in organizations; 8. Strengthen your appreciation for how marketing relates to complementary business functions (e.g., human resource management, accounting, production, etc…); and 9. Understand the ethical and social responsibilities of marketing management in organizations and society.

Learning Outcomes

The students who have succeeded in this course;
I. Understanding Marketing in Creating and Capturing Customer Value and how companies can use their marketing strategies with Partnering to Build Customer Relationships
II. Analyzing the Marketing Environment
And Managing Marketing Information to Gain Customer Insights
III. Understanding Consumer Markets and Consumer Buyer Behavior
IV. Analyzing Business Markets and Business Buyer Behavior
V. Knowing how to create Customer-Driven Marketing Strategy: Creating Value for Target Customers
VI. Understanding the strategies associated with Products, Services, and Brands: Building Customer Value
VII. İdentifying the process of developing New Products and Managing the Product Life Cycle
VIII. Learning to design Pricing Strategies in order to Understand and Capture Customer Value
IX. İdentifying the ways to design
Marketing Channels: Delivering Customer Value and the roles / functions of Retailing and Wholesaling
X. Learning to Communicate Customer Value through the use of Advertising and Public Relations
XI. Understanding the effective use of Personal Selling,Sales Promotion ;Direct and Online Marketing in Building Direct Customer Relationships
XII. Finding ways in Creating Competitive Advantage
XIII. Getting acquianted with The Global Marketplace
XIV. Understanding the importance of Sustainable Marketing: Social Responsibility and Ethics

Course Content

Weekly Detailed Course Contents

Week

Subject

Related Preparation

Sources

Course Notes / Textbooks:	Principles of Marketing, 15th Ed. Kotler & Armstrong 2013 \| Prentice Hall \| Published: 01/19/2013 ISBN-10: 0132167123 \| ISBN-13: 9780132167123
References:	Principles of Marketing Engineering, 2nd Ed. Gary L Lilien, Arvind Rangaswamy, Arnaud De Bruyn \| DecisionPro, Inc. Published: 25th July 2012 \| ISBN-10: 0985764805 \| ISBN-13: 978-0985764807

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Total		%
PERCENTAGE OF SEMESTER WORK		% 0
PERCENTAGE OF FINAL WORK		%
Total		%

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	Build up a body of knowledge in mathematics, science and engineering subjects; use theoretical and applied information in these areas to model and solve engineering problems.
2)	identify, formulate, and solve complex engineering problems; select and apply proper analysis and modeling methods for this purpose.
3)	Design a complex system, process, device or product under realistic constraints and conditions, in such a way as to meet the desired result; apply modern design methods for this purpose. (Realistic constraints and conditions may include factors such as economic and environmental issues, sustainability, manufacturability, ethics, health, safety issues, and social and political issues, according to the nature of the design.)
4)	Devise, select, and use modern techniques and tools needed for engineering management practice; employ information technologies effectively.
5)	Design and conduct experiments, collect data, analyze and interpret results for investigating engineering management problems.
6)	Cooperate efficiently in intra-disciplinary and multi-disciplinary teams; and show self-reliance when working independently.
7)	Demonstrate effective communication skills in both oral and written English and Turkish.
8)	Recognize the need for lifelong learning; show ability to access information, to follow developments in science and technology, and to continuously educate him/herself.
9)	Develop an awareness of professional and ethical responsibility.
10)	Know business life practices such as project management, risk management, and change management; develop an awareness of entrepreneurship, innovation, and sustainable development.
11)	Know contemporary issues and the global and societal effects of engineering practices on health, environment, and safety; recognize the legal consequences of engineering solutions.
12)	Develop effective and efficient managerial skills.