PUBLIC RELATIONS AND PUBLICITY | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
FTV3952 | Radio Production | Fall | 3 | 0 | 3 | 5 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | Non-Departmental Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Prof. Dr. NİLAY ULUSOY |
Course Lecturer(s): |
Instructor ERHAN KONUK |
Recommended Optional Program Components: | N/A |
Course Objectives: | The main objective of the course is to give vision on the general rules of radio production. Although this is not a course about creating a radio programme, students will also experience the making of a radio programme. |
The students who have succeeded in this course; 1. Have general knowledge about a radio station 2. Will be able to define the concept of radio production and know the rules of radio production. 3. Will be able to identify the job definitions of all the staff working in the production department (e.g. producer, programmer, programme host, dj, editor etc.) 4. Have general knwledge about the broadcasting, montage and production studios. 5. Will be able to name programme types and differentiate live and recorded broadcasting. 6. Experience making a radio programme. 7.Share the experiences of famous radio programmers. |
General rules of radio production will be discussed in this course. |
Week | Subject | Related Preparation |
1) | What is Production? General rules of production. | |
2) | The Equipment | |
3) | The Studio | |
4) | Editing | |
5) | Types of shows and programs | |
6) | Making a radio program | |
7) | Practice in the studio (Different styles of presentation) | |
8) | Visiting a radio station | |
9) | Practice in the studio (Different styles of presentation) | |
10) | Different styles of radio broadcasting (internet radio) | |
11) | Practice in the studio | |
12) | Meeting famous Turkish radio broadcasters | |
13) | Visiting a radio station | |
14) | Practice in the studio |
Course Notes / Textbooks: | N/A |
References: |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | 14 | % 20 |
Midterms | 2 | % 30 |
Final | 1 | % 50 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 50 | |
PERCENTAGE OF FINAL WORK | % 50 | |
Total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Course Hours | 14 | 3 | 42 |
Application | 4 | 3 | 12 |
Study Hours Out of Class | 14 | 3 | 42 |
Midterms | 2 | 8 | 16 |
Final | 1 | 5 | 5 |
Total Workload | 117 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media | |
2) | To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics. | |
3) | To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works. | |
4) | To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications. | |
5) | To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices. | |
6) | To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings. | |
7) | To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns. | |
8) | To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices. | |
9) | To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes. | |
10) | To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool. | |
11) | To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations. | |
12) | To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications. | |
13) | To be able to explain and describe business marketing activities, economics, business law and global business practices. | |
14) | To be able to recognize national and international, social and cultural dimensions of public relations. |