INDUSTRIAL PRODUCTS DESIGN | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
ISM5231 | Strategic Management | Fall | 3 | 0 | 3 | 12 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | Turkish |
Type of course: | Non-Departmental Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Assoc. Prof. AHMET BEŞKESE |
Course Lecturer(s): |
Assoc. Prof. AHMET BEŞKESE |
Recommended Optional Program Components: | None |
Course Objectives: | Over the years, the field of strategic management has had a major influence on corporate behavior. Terms such as cash cow, sustainable competitive advantage and core competence are frequently raised in day-to-day business conversations. In fact, the ability to apply strategic analysis to practical business problems has become a valuable skill in many occupations, including management consultancy, stock broking, merchant banking and corporate finance. The aim of this course is to give you the tools needed to analyze situations and think strategically. |
The students who have succeeded in this course; I. Define general concepts related to strategic management II. Identify the stakeholders of a company III. Evaluate the mission and vision statements of a company IV. Define the key environmental factors having an impact on a company V. Analyze the opportunities and threats posed by the environment for a given company VI. Identify the value chain of any company VII. Explain the strengths and weaknesses of a company VIII. Define the business-level strategies IX. Define the corporate-level strategies X. Criticize the portfolio of an enterprise using BCG, McKinsey or Industry Evolution Matrices XI. Relate the concepts and techniques learned in earlier courses in management, production, information systems, economy, accounting, marketing, etc. XII. Analyze a strategic management case |
Fundamenal strategic management issues including strategy development process, evaluation of external and internal factors, SWOT analysis, strategy types, value management, actions planning, business planning. |
Week | Subject | Related Preparation |
1) | Introduction | |
2) | Fundamentals of Strategic Management | |
3) | Mission, Vision, Objectives and Stakeholders | |
4) | Analysis of the External Environment - Opportunities and Threats | |
5) | Analysis of the firm itself - Strengths, Weaknesses and Distinctive Competences | |
6) | Analysis of the firm itself - Strengths, Weaknesses and Distinctive Competences | |
7) | Measuring the Environmental Factors - Evaluation Matrices | |
8) | Basic strategies and their components | |
9) | Business-level strategies: Competitive strategies | |
10) | Midterm | |
11) | Corporate strategies | |
12) | Evaluation and Management of Corporate-level strategies (Portfolio evaluation tools) | |
13) | Organizational structures | |
14) | Presentation of case study projects |
Course Notes / Textbooks: | Ülgen, H. ve Mirze, S. K. (2007). İşletmelerde Stratejik Yönetim, 4. bası, Arıkan Basım Yayım Dağıtım, İstanbul. |
References: | Eren, E., (2005). Stratejik Yönetim ve İşletme Politikası, 7. bası, Beta, İstanbul. Dinçer, Ö., (2007). Stratejik Yönetim ve İşletme Politikası, 8. bası, Alfa, İstanbul. Dess, G. G., Lumpkin, G. T., and Taylor, M. L. (2005). Strategic Management: Creating Competitive Advantage, 2nd Edtn., McGraw-Hill. Porter, M. E., (2003). Rekabet Stratejisi: Sektör ve Rakip Analizi Teknikleri, Sistem Yayınları, 2. baskı., Sistem Yayıncılık. Çomaklı, Ş. E., Ekici, K. M. ve Şahım, T. Z., (2007).Geleceği Planlamada Stratejik Yönetim, a-c Yayınevi, Ankara. |
Semester Requirements | Number of Activities | Level of Contribution |
Presentation | 1 | % 10 |
Project | 1 | % 20 |
Midterms | 1 | % 25 |
Final | 1 | % 45 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 35 | |
PERCENTAGE OF FINAL WORK | % 65 | |
Total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Course Hours | 13 | 3 | 39 |
Study Hours Out of Class | 15 | 6 | 90 |
Presentations / Seminar | 1 | 6 | 6 |
Project | 1 | 49 | 49 |
Midterms | 1 | 3 | 3 |
Paper Submission | 1 | 5 | 5 |
Final | 1 | 3 | 3 |
Total Workload | 195 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | Having the theoretical and practical knowledge proficiency in the discipline of industrial product design | |
2) | Applying professional knowledge to the fields of product, service and experience design development | |
3) | Understanding, using, interpreting and evaluating the design concepts, knowledge and language | |
4) | Knowing the research methods in the discipline of industrial product design, collecting information with these methods, interpreting and applying the collected knowledge | |
5) | Identifying the problems of industrial product design, evaluating the conditions and requirements of problems, producing proposals of solutions to them | |
6) | Developing the solutions with the consideration of social, cultural, environmental, economic and humanistic values; being sensitive to personal differences and ability levels | |
7) | Having the ability of communicating the knowledge about design concepts and solutions through written, oral and visual methods | |
8) | To identify and apply the relation among material, form giving, detailing, maintenance and manufacturing methods of design solutions | |
9) | Using the computer aided information and communication technologies for the expression of industrial product design solutions and applications | |
10) | Having the knowledge and methods in disciplines like management, engineering, psychology, ergonomics, visual communication which support the solutions of industrial product design; having the ability of searching, acquiring and using the knowledge that belong these disciplines when necessary. | |
11) | Using a foreign language to command the jargon of industrial product design and communicate with the colleagues from different cultures | |
12) | Following and evaluating the new topics and trends that industrial product design needs to integrate according to technological and scientific developments |