ECONOMICS | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
ENM5223 | Business Management and Entrepreneurship | Fall | 3 | 0 | 3 | 12 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | Non-Departmental Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Dr. Öğr. Üyesi BERNA BEYHAN BOZKIRLIOĞLU |
Course Lecturer(s): |
Instructor ÖZLEM KANGA |
Recommended Optional Program Components: | None |
Course Objectives: | This course is designed to lead the student to understand the importance and the nature of entrepreneurship process and the link between innovation and entrepreneurship. In this course, the aim is to discuss the theories and the practice of new venture creation. This course focuses on technology entrepreneurship and management of new technology-based venture formation process from the very beginning which is discovering opportunities. The students will deal with each step of entrepreneurship, such as strategy development, planning, marketing, production, organization, financial planning, acquiring resources and managing resources. |
The students who have succeeded in this course; After finished this course students are expected to be able to * understand the process of creating innovations and their link to entrepreneurship process * recognize and evaluate entrepreneurial opportunities * understand the venture formation process including team formation, organization, acquiring and managing resources * understand how a technological entrepreneurship process can be managed |
Introduction to entrepreneurship Crafting and entrepreneurial strategy; entrepreneurial mind Entrepreneurial process; from idea to opportunity Creating an innovation strategy Business model; business concept; business plan Venture formation Product design, development, marketing and sales Entrepreneurial resources; finding and acquiring resources; managing resources Entrepreneurial team Preparing a financial plan; profit and harvest; risk and returns Sources of capital; negotiations and deals |
Week | Subject | Related Preparation |
1) | Introduction to the concept of entrepreneurship | None |
2) | Crafting and entrepreneurial strategy; entrepreneurial mind and characteristics of an entrepreneur. | Reading Chapter 1 in the text book |
3) | Entrepreneurial process; creating/discovering an entrepreneurial opportunity; from business idea to entrepreneurial opportunity | Reading Chapter 2-3 from the text book. |
4) | Creating a competitive strategy and innovation strategy | Reading Chapter 4-5 in the text book |
5) | Preparing business model, business model canvas and business plan | Reading Chapter 6 in the text book Reading Chapter 10 in the reference book. |
6) | Venture formation process; product design, development; marketing and sales | Reading Chapter 8-9 in the etxt book |
7) | Entrepreneurial resources; finding and acquiring resources; managing entrepreneurial resources | Reading Chapter 11 and 13 in the text book |
8) | Midterm exam | Preparation for midterm exam |
9) | Entrepreneurial team; organization and creativity | Reading Chapter 12 in the text book. Reading Chapter 12 in the reference book |
10) | Preparing a financial plan, profit and harvest; risk and returns | Reading Chapters 7,16, 17 in the text book |
11) | Sources of capital; negotiations and deals with investors | Reading Chapter 18-19 in the text book |
12) | Understading the life cycle of a new venture, stages of growth, leading a new venture to success | Reading Chapter 20 in the text book Reading Chapter 22 in the reference book |
13) | Course project presentations | Preparation for the presentations |
14) | Course project presentations | Preparation for the presentations |
Course Notes / Textbooks: | Technology Ventures: From Idea to Enterprise, 4th Edition, 2014, Thomas H. Byers, Richard C. Dorf & Andrew J. Nelson, McGraw Hill Education. |
References: | 1-New Venture Creation: Entrepreneurship for the 21st century, 8th Edition, 2008, Jeffry A. Timmons & Stephen Spinelli, McGraw Hill Education. |
Semester Requirements | Number of Activities | Level of Contribution |
Presentation | 1 | % 5 |
Project | 1 | % 20 |
Midterms | 1 | % 30 |
Final | 1 | % 45 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 35 | |
PERCENTAGE OF FINAL WORK | % 65 | |
Total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Course Hours | 14 | 3 | 42 |
Study Hours Out of Class | 12 | 6 | 72 |
Project | 1 | 20 | 20 |
Midterms | 1 | 2 | 2 |
Paper Submission | 1 | 10 | 10 |
Final | 1 | 2 | 2 |
Total Workload | 148 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | As a world citizen, she is aware of global economic, political, social and ecological developments and trends. | 2 |
2) | He/she is equipped to closely follow the technological progress required by global and local dynamics and to continue learning. | 2 |
3) | Absorbs basic economic principles and analysis methods and uses them to evaluate daily events. | 2 |
4) | Uses quantitative and statistical tools to identify economic problems, analyze them, and share their findings with relevant stakeholders. | 2 |
5) | Understands the decision-making stages of economic units under existing constraints and incentives, examines the interactions and possible future effects of these decisions. | 1 |
6) | Comprehends new ways of doing business using digital technologies. and new market structures. | 2 |
7) | Takes critical approach to economic and social problems and develops analytical solutions. | 1 |
8) | Has the necessary mathematical equipment to produce analytical solutions and use quantitative research methods. | 2 |
9) | In the works he/she contributes, observes individual and social welfare together and with an ethical perspective. | 2 |
10) | Deals with economic problems with an interdisciplinary approach and seeks solutions by making use of different disciplines. | 1 |
11) | Generates original and innovative ideas in the works she/he contributes as part of a team. | 2 |