PUBLIC RELATIONS AND PUBLICITY | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
POL6001 | Advanced Research Methods | Fall | 3 | 0 | 3 | 9 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | Non-Departmental Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Assoc. Prof. ESRA ALBAYRAKOĞLU |
Course Lecturer(s): |
Prof. Dr. YILMAZ ESMER |
Recommended Optional Program Components: | none |
Course Objectives: | The course will attempt to answer the questions on the neutrality and the difficulties of research. Attempting to answer those questions and the various issues underlying them is the primary objective of the course. This will be achieved through combining a theoretical and practical approach to the study of qualitative methodology. The second objective of the course is to explore both the “hows” or research and, at the same time, examine the underlying assumptions and values of qualitative research practices. The third and overarching objective of this course is to examine not only how one goes about “doing” those aspects of one’s work but also delve into a variety of ethical, epistemological, ontological and methodological issues, as well as improving critical thinking and increasing methodological knowledge inherent in that “doing.” |
The students who have succeeded in this course; Increased awareness of ethnographic work, including conceptualizing a study, observations, interviewing, analysis, and textualization. To learn to attend to the politics of what we do and do not do (as researchers). Increase critical thinking skills. Demonstrate this by seriously considering multiple viewpoints and perspectives in class discussions, in-class writing, group work, and the final paper. Apply course material to your own research. Demonstrate this through participation in in-class discussions and activities, and in applying course concepts to class assignments. Become active in the process of seeking, analyzing, and synthesizing information. |
In the last two decades, emerging theories in qualitative research have drawn attention to the complexities inherent in research. In light of these theories, research can no longer be regarded unproblematic, objective, or value free, where data is neutrally and naturally collected, interpreted and textualized by disinterested researchers. Rather, research methodology has become a problematized and contested terrain depicting a double crisis of representation and legitimation. What is (and why) this double crisis? And what implications might it have for the field of qualitative research and for the researcher working (in) that field? |
Week | Subject | Related Preparation |
1) | An Introduction to Inquiry | Academic Articles and related books |
2) | Measurement of Abstract Concepts | Academic Articles and related books |
3) | Measurement of Abstract Concepts | Academic Articles and related books |
4) | Observation, Sampling | Academic Articles and related books |
5) | Observation, Sampling | Academic Articles and related books |
6) | Observation, Sampling | Academic Articles and related books |
7) | Quantitative Design and Analysis | Academic Articles and related books |
8) | Quantitative Design and Analysis | Academic Articles and related books |
9) | Quantitative Design and Analysis | Academic Articles and related books |
10) | Qualitative Design and Analysis | Academic Articles and related books |
11) | Qualitative Design and Analysis | Academic Articles and related books |
12) | Qualitative Design and Analysis | Academic Articles and related books |
13) | Review of the course | Academic Articles and related books |
14) | Review of the course | Academic Articles and related books |
Course Notes / Textbooks: | Van Maanen, John. 1899. Tales of the Field: On Writing Ethnography. Chicago: University of Chicago Press. Becker, Howard. 1998. Tricks of the Trade. How to Think About Your Research While Doing It. Chicago: University of Chicago Press. |
References: | Mark M. Lanier (Editor), Catherine A. Ford (Editor), Jonathan C. Reid (Editor). 2013, Advanced Research Methods for the Social Sciences. San Diego: Cognella Academic Publishing |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | 14 | % 20 |
Homework Assignments | 5 | % 30 |
Final | 1 | % 50 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 50 | |
PERCENTAGE OF FINAL WORK | % 50 | |
Total | % 100 |
Activities | Number of Activities | Workload |
Course Hours | 14 | 42 |
Application | 14 | 56 |
Study Hours Out of Class | 14 | 98 |
Paper Submission | 1 | 1 |
Final | 1 | 3 |
Total Workload | 200 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media | |
2) | To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics. | |
3) | To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works. | |
4) | To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications. | |
5) | To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices. | |
6) | To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings. | |
7) | To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns. | |
8) | To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices. | |
9) | To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes. | |
10) | To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool. | |
11) | To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations. | |
12) | To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications. | |
13) | To be able to explain and describe business marketing activities, economics, business law and global business practices. | |
14) | To be able to recognize national and international, social and cultural dimensions of public relations. |