OPTICIANRY (TURKISH)
Associate TR-NQF-HE: Level 5 QF-EHEA: Short Cycle EQF-LLL: Level 5

Course Introduction and Application Information

Course Code Course Name Semester Theoretical Practical Credit ECTS
GEP1601 Communication in Local Governments Fall 3 0 3 5
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction: Turkish
Type of course: GE-Elective
Course Level: Associate (Short Cycle)
Mode of Delivery: Face to face
Course Coordinator : HANDE TUNCER
Recommended Optional Program Components: Yok
Course Objectives: To improve the students’ capability to see their city through a communication perspective, raise their awareness and offers to -experience the process from theories to real campaigns.

Learning Outcomes

The students who have succeeded in this course;
1- they will know the communication language and tone of the message and the style of communication of a city
2- they analyze the deep relation between communication and the city with reference to theories.
3- They evaluate the difference between theory and practice.
4- They get aware of how to use theories and compare theories with real life based on real examples
5- They will examine with which insight, theories are applied to their city
6- They will deeply grasp the relation between the communication concept and the city where they live.

Course Content

Starting from corporate communication skills in local governments through social marketing, including the international organizations and projects adding value to the city, each subject is explained with the real campaign samples.

Weekly Detailed Course Contents

Week Subject Related Preparation
1) introduction; local governments and communication
2) governments, subsidiaries and corporate communication
3) social marketing
4) social services and municipalities
5) international organizations and the city
6) To add brand value to the city by sports
7) To add brand value to the city by congress and tourism
8) repositioning the annual celebrations and add value to the city
9) To add value to the city by culture and arts IBB 8th year catalogue
10) education and urban life
11) activities for the youths and to add value to the city
12) public transportation in urban life IBB annual reports
13) urban life and environment
14) urban life and technology

Sources

Course Notes / Textbooks: Kampanya örnekleri ve raporları, IBB faaliyet raporları, Istanbul Guide, IBB 8. Yıl kataloğu

IBB annual reports, Istanbul guide, various articles, IBB 8th year catalogue
References:

Evaluation System

Semester Requirements Number of Activities Level of Contribution
Attendance 14 % 10
Homework Assignments 1 % 10
Midterms 1 % 30
Final 1 % 50
Total % 100
PERCENTAGE OF SEMESTER WORK % 50
PERCENTAGE OF FINAL WORK % 50
Total % 100

ECTS / Workload Table

Activities Number of Activities Duration (Hours) Workload
Course Hours 14 3 42
Homework Assignments 1 10 10
Midterms 1 15 15
Final 1 25 25
Total Workload 92

Contribution of Learning Outcomes to Programme Outcomes

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) To be able to evaluate and apply the knowledge gained from theoretical and practical courses related to the field professionally
2) To be able to use terminology specific to the health field effectively
3) To know the legislation regarding his/her duties, rights and responsibilities and to act in accordance with professional ethical rules
4) To be able to use information and communication technologies on issues related to his/her field and effectively convey his/her professional knowledge through written, verbal and non-verbal communication
5) To be able to follow information in his/her field using a foreign language at a basic level
6) To be able to apply changing techniques and use new tools and devices depending on developing technology
7) To be able to update his/her knowledge, skills and competencies related to his/her field with the awareness of lifelong learning and improve himself/herself personally and professionally
8) To have knowledge of basic vision devices such as glasses, contact lenses and low vision devices (telescopic products, etc.)
9) To be able to select, sell and prepare basic vision devices according to the prescription and ensure their adaptation to the user
10) To be able to measure the diopter of prescription glasses and contact lenses and make the necessary adjustments for their fitting