ADVERTISING AND PUBLIC RELATIONS (TURKISH, PHD) | |||||
PhD | TR-NQF-HE: Level 8 | QF-EHEA: Third Cycle | EQF-LLL: Level 8 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
PIH6000 | Public Relations Theory and Practices | Fall | 3 | 0 | 3 | 12 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | Turkish |
Type of course: | Departmental Elective |
Course Level: | |
Mode of Delivery: | Face to face |
Course Coordinator : | Prof. Dr. HALUK GÜRGEN |
Course Lecturer(s): |
Prof. Dr. HALUK GÜRGEN |
Recommended Optional Program Components: | None |
Course Objectives: | The purpose of this course is to develop an understanding of the theoretical body of knowledge in public relations and its application to practice. |
The students who have succeeded in this course; 1. Will have an understanding of the body of social theories influencing Public Relations theory and practice. 2. Will be aware of the major PR theories of Western and non-Western societies. 3. Will comprehend the relationship between PR theory and practice. 4. Will demonstrate the ability to recognise the presence / absence of PR theory application in cases studied and critically assess these cases. 5. Will identify professional standards, ethics, and values in public relations. |
This course involves the critical assessment of the basic theories of public relations discipline. |
Week | Subject | Related Preparation |
1) | Introduction: Theory development in PR. | |
2) | Conceptualizing Public Relations: Definitions and approaches. | |
3) | Communication process and PR. | |
4) | Persuasion and Public Opinion. | |
5) | Propaganda in PR. | |
6) | Perception management. | |
7) | Perception management. | |
8) | Perception management. | |
9) | Social Learning and Social Judgement Theory. | |
10) | Understanding the public. | |
11) | Theory with a PR perspective. | |
12) | Theory with a PR perspective. | |
13) | Theory with a PR perspective. | |
14) | Theory with a PR perspective. |
Course Notes / Textbooks: | Ders notları haftalık olarak verilecektir. Course notes will be given weekly. |
References: |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | 14 | % 0 |
Midterms | 1 | % 50 |
Final | 1 | % 50 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 50 | |
PERCENTAGE OF FINAL WORK | % 50 | |
Total | % 100 |
Activities | Number of Activities | Workload |
Course Hours | 14 | 42 |
Midterms | 7 | 60 |
Final | 7 | 70 |
Total Workload | 172 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution |