Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Introduction and Application Information

Course Code Course Name Semester Theoretical Practical Credit ECTS
ELT5008 Language Awareness and Analysis Fall 3 0 3 8
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction: English
Type of course: Non-Departmental Elective
Course Level: Bachelor’s Degree (First Cycle)
Mode of Delivery: Face to face
Course Coordinator : Dr. Öğr. Üyesi ENİSA MEDE
Course Lecturer(s): Prof. Dr. KENAN DİKİLİTAŞ
Recommended Optional Program Components: None
Course Objectives: Written and spoken English-language texts will serve as a foundation for exploration into the elements that determine meaning, tone, rhetoric and strength of expression. Students, too, will produce original spoken and written texts that highlight their understanding of these topics. A variety of readings will expose students to various genres and registers. In addition, the course will draw students’ attention to the use of language in advertising, media, politics to engender specific outcomes and shape cultural values.

Learning Outcomes

The students who have succeeded in this course;
Learning outcomes for successful students of ELT 5008 include the following:

1. The ability to identify key elements of written and spoken language, including tone, genre, and lexical choice

2. A deeper understanding of rhetorical patterns found across a variety of texts.

3. An awareness of cultural influences on rhetorical patterns

4. The strengthening of written and spoken English skills according to this awareness

5. An appreciation for foreign students' different approaches to expression

Course Content

The course will focus on various genres and rhetorical styles of written and spoken language. Language will be explored vis-à-vis its role in politics, media, advertising, and cultural contrast. Students will demonstrate their understanding of the specified topics through presentations, papers, and projects.

Weekly Detailed Course Contents

Week Subject Related Preparation
1) Course Introduction; Critical Reading Escholz, Rosa, Clark pp. 116-123: The Prescriptive Tradition by David Crystal
2) Writing for an audience Escholz, Rosa, Clark pp. 139-143: Linda Flower
3) Contrastive Rhetoric and Language Teaching Kaplan, Robert B. (1966). Cultural thought patterns in inter-cultural education. Language Learning, 18, 1-20. Contrastive Rhetoric in Applied Linguistics (Conner & Long Chapter 2)
4) Discourse analysis through the Discourse Matrix Mackie, A. & Bullock, C. (1990). Discourse matrix: A practical tool for ESL writing teachers. TESL Canada Journal/Revue TESL du Canada 8, 1, 67-76.
5) Contrastive Rhetoric through the years: from Kaplan to the present day Historical Evaluation of Contrastive Rhetoric (Conner & Long Chapter 3)
6) Contrastive Rhetoric and the Field of Rhetoric and Composition Conner & Long Chapter 4
7) Writing: the Transaction Escholz, Rosa, Clark pp. 144-154
8) Language and culture The Language-Culture Connection (Escholz, Rosa, Clark pp. 309-337); A Mosaic of Cultures in Language (Escholz, Rosa, Clark pp. 338-396)
9) Personal Names: Making Family Connections Escholz, Rosa, Clark pp. 179-214
10) The Nature of Prejudicial Language Escholz, Rosa, Clark pp. 243-271
11) Language, Race, and Gender Escholz, Rosa, Clark pp. 272-308
12) The Language of Politics Escholz, Rosa, Clark pp. 525-553
13) Jargon, Political Correctness, Doublespeak and Euphemism Escholz, Rosa, Clark pp. 465-524
14) The Language of Advertising Escholz, Rosa, Clark pp. 565-608


Course Notes / Textbooks: Eschholz, P., Rosa, A. & Clark, V. (2000). Language Awareness: Readings for College Writers. Boston; New York: Bedford’s/Saint Martin’s.

Conner, U. & Long, M. H. (1996). Contrastive Rhetoric: Cross-Cultural Aspects of Second-Language Writing. Cambridge (England); New York: Cambridge University Press.

Evaluation System

Semester Requirements Number of Activities Level of Contribution
Attendance 10 % 10
Homework Assignments 20 % 40
Presentation 5 % 20
Project 10 % 30
Total % 100
Total % 100

ECTS / Workload Table

Activities Number of Activities Duration (Hours) Workload
Course Hours 14 3 42
Presentations / Seminar 2 15 30
Project 2 20 40
Homework Assignments 3 12 36
Paper Submission 2 20 40
Total Workload 188

Contribution of Learning Outcomes to Programme Outcomes

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
Program Outcomes Level of Contribution
1) To be able to critically interpret and discuss the theories, the concepts, the traditions, and the developments in the history of thought which are fundamental for the field of new media, journalism and communication.
2) To be able to attain written, oral and visual knowledge about technical equipment and software used in the process of news and the content production in new media, and to be able to acquire effective abilities to use them on a professional level.
3) To be able to get information about the institutional agents and generally about the sector operating in the field of new media, journalism and communication, and to be able to critically evaluate them.
4) To be able to comprehend the reactions of the readers, the listeners, the audiences and the users to the changing roles of media environments, and to be able to provide and circulate an original contents for them and to predict future trends.
5) To be able to apprehend the basic theories, the concepts and the thoughts related to neighbouring fields of new media and journalism in a critical manner.
6) To be able to grasp global and technological changes in the field of communication, and the relations due to with their effects on the local agents.
7) To be able to develop skills on gathering necessary data by using scientific methods, analyzing and circulating them in order to produce content.
8) To be able to develop acquired knowledge, skills and competence upon social aims by being legally and ethically responsible for a lifetime, and to be able to use them in order to provide social benefit.
9) To be able to operate collaborative projects with national/international colleagues in the field of new media, journalism and communication.
10) To be able to improve skills on creating works in various formats and which are qualified to be published on the prestigious national and international channels.