Language of instruction: |
English |
Type of course: |
Non-Departmental Elective |
Course Level: |
Bachelor’s Degree (First Cycle)
|
Mode of Delivery: |
Face to face
|
Course Coordinator : |
Dr. Öğr. Üyesi ENİSA MEDE |
Course Lecturer(s): |
Prof. Dr. KENAN DİKİLİTAŞ
|
Recommended Optional Program Components: |
None |
Course Objectives: |
Written and spoken English-language texts will serve as a foundation for exploration into the elements that determine meaning, tone, rhetoric and strength of expression. Students, too, will produce original spoken and written texts that highlight their understanding of these topics. A variety of readings will expose students to various genres and registers. In addition, the course will draw students’ attention to the use of language in advertising, media, politics to engender specific outcomes and shape cultural values. |
Week |
Subject |
Related Preparation |
1) |
Course Introduction;
Critical Reading |
Escholz, Rosa, Clark pp. 116-123: The Prescriptive Tradition by David Crystal |
2) |
Writing for an audience |
Escholz, Rosa, Clark pp. 139-143: Linda Flower |
3) |
Contrastive Rhetoric and Language Teaching |
Kaplan, Robert B. (1966). Cultural thought patterns in inter-cultural education. Language Learning, 18, 1-20.
Contrastive Rhetoric in Applied Linguistics (Conner & Long Chapter 2)
|
4) |
Discourse analysis through the Discourse Matrix |
Mackie, A. & Bullock, C. (1990). Discourse matrix: A practical tool for ESL writing teachers. TESL Canada Journal/Revue TESL du Canada 8, 1, 67-76. |
5) |
Contrastive Rhetoric through the years: from Kaplan to the present day |
Historical Evaluation of Contrastive Rhetoric (Conner & Long Chapter 3) |
6) |
Contrastive Rhetoric and the Field of Rhetoric and Composition |
Conner & Long Chapter 4
|
7) |
Writing: the Transaction |
Escholz, Rosa, Clark pp. 144-154 |
8) |
Language and culture |
The Language-Culture Connection (Escholz, Rosa, Clark pp. 309-337);
A Mosaic of Cultures in Language (Escholz, Rosa, Clark pp. 338-396) |
9) |
Personal Names: Making Family Connections |
Escholz, Rosa, Clark pp. 179-214 |
10) |
The Nature of Prejudicial Language |
Escholz, Rosa, Clark pp. 243-271 |
11) |
Language, Race, and Gender |
Escholz, Rosa, Clark pp. 272-308 |
12) |
The Language of Politics |
Escholz, Rosa, Clark pp. 525-553 |
13) |
Jargon, Political Correctness, Doublespeak and Euphemism |
Escholz, Rosa, Clark pp. 465-524 |
14) |
The Language of Advertising |
Escholz, Rosa, Clark pp. 565-608 |
|
Program Outcomes |
Level of Contribution |
1) |
Create design oriented application for the visual communication design field. |
|
2) |
Resolve visual communication problems via concept based designs and an integrated perspective in the visual communication design field. |
|
3) |
Qualify in design directing through analysis and design processes. |
|
4) |
Display creative thinking, approach and production process skills. |
|
5) |
Integrate basic fields of visual communication; print, time-based and interactive media, through mastering each one of these fields individually. |
|
6) |
Identify complementary design solutions in the visual field in order to solve communication problems. |
|
7) |
Perform necessary operational skills in order to finalize products in the visual communication design field. |
|
8) |
Evaluate recent design trends and the evolving aesthetic perspectives. |
|
9) |
Use recent design softwares that coincide with the developing information technologies and communication channels. |
|
10) |
Interpret theoretical, historical and intellectual roots of the visual communication design field. |
|
11) |
Perform necessary time management in order to complete a visual communication design project. |
|
12) |
Demonstrate leadership qualities in a design team as well as individual skills during the progress of a visual communication design project. |
|
13) |
Display compositional solutions and aesthetic skills to fulfill design needs in a visual communication design work. |
|
14) |
Develop academical, intellectual and critical point of view for global, local and individual visual communication design works. |
3 |