Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Introduction and Application Information

Course Code Course Name Semester Theoretical Practical Credit ECTS
EDT5016 Graphic Design Spring 3 0 3 8
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction: English
Type of course: Non-Departmental Elective
Course Level: Bachelor’s Degree (First Cycle)
Mode of Delivery: Face to face
Course Coordinator : Prof. Dr. TUFAN ADIGÜZEL
Recommended Optional Program Components: None
Course Objectives: This is a visual aided lecture course supported with studio learning environment designed specifically for educational technology program students. The general aim of the course is to introduce design basics as they relate to the issues of visual communication in the field of education.

Learning Outcomes

The students who have succeeded in this course;
1.Identify design elements and design principles.
2.Realize relative visual relationships in graphic composition.
3.Exercise visual form and visual language.
4.Develop creative visual communication skills.
5.Develop critical design thinking
6.Exercise with design software
7.Develop effective education models using visual design

Course Content

The course will introduce the dynamics of word( typography) and image projecting on visual identity; the employment of tools in the application areas of graphic design; and principles of animation, multimedia and interactive design.

Weekly Detailed Course Contents

Week Subject Related Preparation
1) Introduction to the Course / Review of the Syllabus Journal/Sketch Book Requirements
2) Visual Literacy (Lecture) Introduction: – Point Exercise
3) Intentional - Unintentional Design Street Graphics (Lecture) / Point and Line in Arts and Design (Lecture)
4) Street Graphics: Signs and Symbols (Lecture) Introduction to Typography
5) Gestalt Principles (Lecture) Critique :Graphic Space in Photography / Rhythm/Tension/Contrast (Lecture) Positive-Negative Space (Lecture )
6) SHAPE in Art and Design /COMPOSITION ( Lecture)
7) Meaningful White Space( Lecture) / Composition with 3 Basic Shapes
8) MID-TERM : Visual Composition and Poster Design
9) Visual Identity Design
10) Basic Drawing as a tool of communication
11) Principles of animation
12) Digital image processing
13) Visual concept development
14) Multi-media and interaction design


Course Notes / Textbooks: 1-David A Lauer, and Stephen Pentak, Design Basics, Fifth Edition (New York: Wadsworth, 2002)
2-Otto G.Ocvirk, Robert E.Stinson,Philip R. Wigg, Robert O. Bone, David L.Cayton; Art Fundementals:Theory and Practice; Tenth Edition;(Mc Graw Hill, 2006).
3-Donis A. Dondis, A Primer of Visual Literarcy (Cambridge: The MIT Press, 1996)
4-Herbert Zettl, Sight Sound Motion: Applied Media Aesthetics, (California: Wadsworth, 1993)
References: Arnheim, Rudolf. (1969). Art and Visual Perception: A Psychology of the Creative Eye, University of California Press, Berkley.
Becer, Emre. ( 2008). İletişim ve Grafik Tasarım, 6.Baskı Dost Kitabevi, Ankara.
Berger, A. Arthur. (1998). Seeing is Believing, Mayfield Publishing, London.
Brereton, Richard. (2009). Sketchbooks:The Hidden Art of Designers, Illustrators& Creatives, Laurence King Publishing, London.UK.
Bowers, John. (1999). Introduction to Two Dimensional Design, John Wiley & Sons, USA.
Colour Mania (Victionary, 2009).
Mustieness, Carlos, and Hilland Thomas(ed.).(2006).Icons, Colors, Signs,Taschen, Italy.
Donis A. Dondis. (1996) A Primer of Visual Literacy ,The MIT Press, Cambridge.
Feldman, Edmund Burke.(1992).Varieties of Visual Experience, Fourth Edition, Harry N.Abrams, New York.
Gastman, R., Neelon C, Smyrski, A. (2007). Street World:Urban Culture from Five Continents, Thames& Hudson., London.
Janson, H. W. Janson.(1970). History of Art, Abrams, New York
Krause, Jim. (2006). Color Index, David and Charles Books,UK.
Krause, Jim. (2002). Color Index, USA
Levey, Michael. (1968). A History of Western Art, Oxford University Press, Oxford.
Lucie-Smith, Edward. (1995). Art Today, Phaidon Press Limited, London
Mason, John Mason. (1989). Arts and Artists, J.G. Ferguson Publishing Company.
McAlhone, Berly. (1998 ). A Smile in the Mind: Witty Thinking in Graphic Design, Phaidon Press, London.
Naegele Isabel, and Baur Ruedi. ( 2004). Scents of The City, Lars Müller Publishers, Switzerland.
Oei, Loan and Kegel De Cecile. (2002). The Elements of Design, Thames & Hudson, London, UK.
Ocvirk, Stinson, Wigg, Bone, Cayton.(2006). Art Fundamentals, Tenth Edition, Mc Graw-Hill International Edition, New York.
Pentak, Stephen and Roth, Richard. (2003). Color Basics, Wadsworth Publishing, USA.
Pentak, Stephen, Lauer A David.( 2002). Design Basics, Fifth Edition, Wadsworth Publishing, USA.
Tyson, Carl N. (1996). Art Through The Ages, Harcourt Brace & Company
Zakia, D Richard. (1994). Perception and Imaging, Focal Press, Boston.
ZelanskiI, Paul; Fisher, Mary Pat. (1996, 1984). Design Principles and Problems, by holt, Rinehart and Winston, USA.
Zettl,Herbert. (1993). Sight, Sound, Motion: Applied Media Aesthetics, Wadsworth, California.

Evaluation System

Semester Requirements Number of Activities Level of Contribution
Attendance 14 % 15
Homework Assignments 2 % 45
Project 1 % 25
Midterms 1 % 15
Total % 100
Total % 100

ECTS / Workload Table

Activities Number of Activities Duration (Hours) Workload
Course Hours 14 3 42
Project 1 50 50
Homework Assignments 2 30 60
Midterms 1 40 40
Total Workload 192

Contribution of Learning Outcomes to Programme Outcomes

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
Program Outcomes Level of Contribution
1) To be able to critically interpret and discuss the theories, the concepts, the traditions, and the developments in the history of thought which are fundamental for the field of new media, journalism and communication.
2) To be able to attain written, oral and visual knowledge about technical equipment and software used in the process of news and the content production in new media, and to be able to acquire effective abilities to use them on a professional level.
3) To be able to get information about the institutional agents and generally about the sector operating in the field of new media, journalism and communication, and to be able to critically evaluate them.
4) To be able to comprehend the reactions of the readers, the listeners, the audiences and the users to the changing roles of media environments, and to be able to provide and circulate an original contents for them and to predict future trends.
5) To be able to apprehend the basic theories, the concepts and the thoughts related to neighbouring fields of new media and journalism in a critical manner.
6) To be able to grasp global and technological changes in the field of communication, and the relations due to with their effects on the local agents.
7) To be able to develop skills on gathering necessary data by using scientific methods, analyzing and circulating them in order to produce content.
8) To be able to develop acquired knowledge, skills and competence upon social aims by being legally and ethically responsible for a lifetime, and to be able to use them in order to provide social benefit.
9) To be able to operate collaborative projects with national/international colleagues in the field of new media, journalism and communication.
10) To be able to improve skills on creating works in various formats and which are qualified to be published on the prestigious national and international channels.