| ADVERTISING | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| EDT5011 | Internet-Based Programming | Spring | 3 | 0 | 3 | 8 |
| This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
| Language of instruction: | English |
| Type of course: | Non-Departmental Elective |
| Course Level: | Bachelor’s Degree (First Cycle) |
| Mode of Delivery: | Face to face |
| Course Coordinator : | Assist. Prof. ÖZGÜR ERKUT ŞAHİN |
| Recommended Optional Program Components: | None |
| Course Objectives: | In this course, a survey of web technologies and emerging web standards, protocols, markup languages, and scripting languages will be covered. Both clientside and serverside technologies and scripting languages will be applied in internet programming applications, using tools such as HTML, PHP, ASP, Java, MySQL, etc. |
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The students who have succeeded in this course; The students who succeeded in this course; 1. Apply appropriate scripting technologies to solve webrelated programming problems 2. Demonstrate understanding of the basics of rendering and Scripting engines 3. Have an understanding of the historical reasons for the compliance and standards issues that web programmers must work through 4. Have an understanding of emergent web standards such is HTML 5 and Web 2.0Be knowledgeable of the major web content standardization organizations 5. Demonstrate understanding of the main differences between browsers as it relates to their engine performanceUse Javascript effectively as a scripting language 6. Be able to calculate, write functions, use events, pass parameters, use looping and logical commands, etc 7. Be able to write clear, concise, welldocumented code 8. Use Javascript and PHP to validate form entries and supply suitable form entry management and usable feedback 9. Effectively manipulate the Document Object ModelBe able to manually create and display recordsets for both flatfile and related databases Understand, use, and capture link parameters as a basis for dynamic output 10. Have a basic understanding of Ajax |
| The course covers the background information on browser technologies, writing scripts using Javascript and PHP, and also introduces Ajax. A heavy emphasis is placed on good coding practices and usability concerns for end users. Also covered in HTML, style sheets introduction, and XML |
| Week | Subject | Related Preparation |
| 1) | Course Introduction | |
| 2) | Form Elements | |
| 3) | Extracting Data | |
| 4) | Functions, Dates & Time | |
| 5) | Validation of Data | |
| 6) | Windows, Screens, Popups | |
| 7) | CssDOM and Event Handlers | |
| 8) | Introduction to PHP | |
| 9) | Editing SQL | |
| 10) | PHP, MySQL and Related Data | |
| 11) | Introduction to Ajax | |
| 12) | Ajax and the DOM | |
| 13) | Ajax ve XML | |
| 14) | Ajax and Web-enabled Javascript |
| Course Notes / Textbooks: | Flanagan, D. (1998). Javascript: The definitive guide. Sebastopol, CA: O’Reilly and Associates. Harold, E. (2004). Effective XML. Boston, MA: Pearson Education. Keith, J. (2005). DOM scripting. Berkeley, CA: Friendsofed. Riordan, R. (2008). Head first ajax. Sebastopol, CA: O’Reilly and Associates. Welling, L. & Thomson, L. (2009). PHP and MySQL: Web development. Upper Saddle River, NJ: Pearson Education White, A. (2009). Javascript. Indianapolis, IN: Wiley Publishing. Zakas, N. (2005). Professional javascript for web deveopers. Indianapolis, IN: Wiley Publishing. |
| References: | - |
| Semester Requirements | Number of Activities | Level of Contribution |
| Attendance | 14 | % 10 |
| Project | 1 | % 40 |
| Midterms | 1 | % 20 |
| Final | 1 | % 30 |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 30 | |
| PERCENTAGE OF FINAL WORK | % 70 | |
| Total | % 100 | |
| Activities | Number of Activities | Duration (Hours) | Workload |
| Course Hours | 14 | 3 | 42 |
| Project | 1 | 75 | 75 |
| Midterms | 1 | 25 | 25 |
| Final | 1 | 50 | 50 |
| Total Workload | 192 | ||
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | To prepare students to become communication professionals by focusing on strategic thinking, professional writing, ethical practices, and the innovative use of both traditional and new media | 2 |
| 2) | To be able to explain and define problems related to the relationship between facts and phenomena in areas such as Advertising, Persuasive Communication, and Brand Management | |
| 3) | To critically discuss and interpret theories, concepts, methods, tools, and ideas in the field of advertising | |
| 4) | To be able to follow and interpret innovations in the field of advertising | |
| 5) | To demonstrate a scientific perspective in line with the topics they are curious about in the field. | |
| 6) | To address and solve the needs and problems of the field through the developed scientific perspective | |
| 7) | To recognize and understand all the dynamics within the field of advertising | |
| 8) | To analyze and develop solutions to problems encountered in the practical field of advertising |