Week |
Subject |
Related Preparation |
1) |
Course Introduction and Overview: Purpose of Level I course, Learning Objectives, Assignments, Instructional Schedule, Discussion Boards, Grading, emailing the Professor, Networking with Other Students in Course, Important Links |
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2) |
Introduction to Adult Learners: Defining characteristics, Types of Learning Classification Schemes, Scope of Adult and Vocational Education in U.S., Lifelong Learning |
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3) |
Adult Learners II: Instructional Challenges Adult Learning Barriers, Principles of adult learning, Facilitating Learning |
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4) |
Student Diversity: Understanding and Respecting Cultural Diversity, Multicultural Education and Curricular Change, Special Student Learning Needs/Mainstreaming, Older Learners, Flexible Instructional Practices |
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5) |
Learning Across the Lifespan: Learning Across the Lifespan, Contemporary Learning Theory: Information Processing Theory, Memory Models |
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6) |
Technological Literacy: Technological Literacy and the Digital Divide Internet Tutorial: Overview, Search Engines, Databases, Research Tools |
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7) |
Effective Teaching: Teaching Effectiveness Model, History of Teaching, Research on Teaching Effectiveness, Ethical Issues in Teaching |
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8) |
Becoming a Master Teacher
Overview: Essential Skills and Competencies, Teaching Students How to Learn and Think |
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9) |
Planning for Instruction: Understanding the Culture of Teaching, Curriculum Research and Development, Course Countdown, Developing a Syllabus |
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10) |
Direct Instruction: Instructional Model, Seven Steps, Planning, Lecturing and Managing Discussions |
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11) |
Instructional Media and Technology: Course Materials Preparation, Instructional Technology |
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12) |
Student Learning: Assessing Learning, Testing and Grading, Assessment vs. Evaluation, Promoting Higher Order Thinking Skills |
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13) |
Classroom Management and Discipline: Safety, Legal Responsibilities, Recordkeeping, Class Control, Problem Students, Discipline |
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14) |
Lifelong Learning: Student Motivation, Promoting Excellence, Self Esteem, and Involvement |
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Program Outcomes |
Level of Contribution |
1) |
To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media |
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2) |
To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics. |
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3) |
To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works. |
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4) |
To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications. |
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5) |
To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices. |
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6) |
To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings. |
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7) |
To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns. |
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8) |
To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices. |
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9) |
To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes. |
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10) |
To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool. |
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11) |
To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations. |
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12) |
To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications. |
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13) |
To be able to explain and describe business marketing activities, economics, business law and global business practices. |
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14) |
To be able to recognize national and international, social and cultural dimensions of public relations. |
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