| Week |
Subject |
Related Preparation |
| 1) |
Introduction to social campaign concept |
|
| 2) |
Evolution of social campaign concept in Turkey and in the world |
|
| 3) |
Theoris and fundamental principles of social campaign concept |
preparation of homework |
| 4) |
Theories and fundamental principles of social campaign concept
Relevant Articles |
|
| 5) |
Theories and fundamental principles of social campaign concept
Information processing theories in social marketing concept
Analysis of articles |
|
| 6) |
Research phase and planning in social campaigns
The importance of research and planning models |
|
| 7) |
Determination of social campaign messages |
|
| 8) |
Evaluation of social campaigns |
preparation of homework |
| 9) |
Analysis of social campaign 1 |
|
| 10) |
Analysis of social campaign 2 |
|
| 11) |
Analysis of social campaign 3 |
preparation of homework and presentation |
| 12) |
Analysis of social campaign 4 |
|
| 13) |
New appoaches in social campaigns |
|
| 14) |
New appoaches in social campaigns |
|
| |
Program Outcomes |
Level of Contribution |
| 1) |
Broadening and deepening the knowledge about business administration at the master’s level based on the undergraduate level qualifications, |
|
| 2) |
Comprehending the interaction across various disciplines related to the field of business administration, and evaluating the knowledge and skills gained on an interdisciplinary dimension, |
|
| 3) |
Using theoretical and practical information and skills gained at the expertise level in the field business administration, |
|
| 4) |
Analyzing problems requiring expertise in the field business administration by using scientific research methods, |
|
| 5) |
Evaluating a problem in the business administration field independently, developing a way for solution, solving the problem and evaluating the results, |
|
| 6) |
Developing new strategic approaches to solve unforeseen complex issues in the business administration field through integrative and creative elaboration, |
|
| 7) |
Evaluating the knowledge related to the field of business administration through critical perspective, |
|
| 8) |
Communicating systematically the recent developments and one’s s individual studies in the field of business administration to the groups within and outside the field via written, oral and visual presentations, |
|
| 9) |
Analyzing the social relations and the norms through critical perspective, developing effective relations, training leaders who are capable of sustaining these social relations, applying teamwork and managing risk and change in the field of business administration. |
|
| 10) |
Developing strategies, policies and implementation plans to address the issues in the fields of business administration and management, and evaluating the consequences according to the processes of quality, |
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