Language of instruction: |
English |
Type of course: |
Non-Departmental Elective |
Course Level: |
Bachelor’s Degree (First Cycle)
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Mode of Delivery: |
Face to face
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Course Coordinator : |
Dr. Öğr. Üyesi BAHAR KÖSEOĞLU |
Course Lecturer(s): |
Prof. Dr. ÜMİT EROL
Dr. Öğr. Üyesi HAKKI ÖZTÜRK
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Recommended Optional Program Components: |
None |
Course Objectives: |
The purpose of this course is to introduce basic concepts of financial management with special attention to corporate financial decisions. The course will focus on (1) the capital budgeting process, (2) dividend and capital structure policies of the firm, (3) the basics of risk management, (4) how derivatives can be used to hedge financial risks, (5) the rationale for mergers, different types of mergers, and merger analysis, (6) the pros and cons of the hybrids from the standpoints of both issuers and investors, how to determine when to use them, and the factors that affect their values |
Week |
Subject |
Related Preparation |
1) |
Basic concepts of financial management |
To read the related chapter in the text book |
2) |
The Financial Environment: Markets, Institutions and Interest Rates |
To read the related chapter in the text book
|
3) |
The Financial Environment: Markets, Institutions and Interest Rates |
To read the related chapter in the text book |
4) |
The Cost of Capital |
To read the related chapter in the text book
|
5) |
Other topics in Capital Budgeting |
To read the related chapter in the text book
|
6) |
Review |
To study for the exam |
7) |
Capital Structure and Leverage |
To read the related chapter in the text book
|
8) |
Distributions to Shareholders: Dividends and Share Repurchases |
To read the related chapter in the text book
|
9) |
Distributions to Shareholders: Dividends and Share Repurchases |
To read the related chapter in the text book
|
10) |
Derivatives and Risk Management |
To read the related chapter in the text book
|
11) |
Mergers and Acquisitions |
To read the related chapter in the text book
|
12) |
Review |
To study for the exam |
13) |
Hybrid Financing: Preferred Stock, Leasing, Warrants and Convertibles |
To read the related chapter in the text book
|
14) |
Hybrid Financing: Preferred Stock, Leasing, Warrants and Convertibles |
To read the related chapter in the text book |
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Program Outcomes |
Level of Contribution |
1) |
To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media |
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2) |
To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics. |
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3) |
To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works. |
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4) |
To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications. |
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5) |
To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices. |
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6) |
To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings. |
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7) |
To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns. |
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8) |
To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices. |
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9) |
To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes. |
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10) |
To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool. |
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11) |
To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations. |
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12) |
To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications. |
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13) |
To be able to explain and describe business marketing activities, economics, business law and global business practices. |
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14) |
To be able to recognize national and international, social and cultural dimensions of public relations. |
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