TEXTILE AND FASHION DESIGN | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
BVS2002 | Service Management in Banking and Insurance | Spring | 1 | 2 | 2 | 4 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | Turkish |
Type of course: | Non-Departmental Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Instructor SERAP GÖKSU |
Recommended Optional Program Components: | Explain the properties of banking and insurance services |
Course Objectives: | The basic target is to give some information about description of marketing, service marketing, marketing specialities of banking and insurance service. |
The students who have succeeded in this course; 1. Explain the properties of banking services 2. Banking service planning and strategies to explain 3. Services of the Bank to explain the price determination 4. Distribution services of the Bank to explain its activities 5. Promotion services of the Bank to explain its activities 6. Explain the properties of the insurance services 7. Insurance services to explain the marketing plan 8. Insurance services, to explain price determination 9. Efforts to explain the distribution of insurance services 10. Promotion activities to explain the insurance services |
Market structure of banking and insurance sector, Characteristics and marketing of banking services, Planning and strategies for banking services, Determination of the price of bank services, Distribution activities in the services of the Bank, Promotion activities of the bank services, Applications, Insurance marketing, services, features, Case study, Insurance services, marketing planning, Determining the price of insurance services, Distribution activities in the insurance services, Promotion activities of the insurance services, Case study |
Week | Subject | Related Preparation |
1) | Market structure of banking and insurance sector | Students are given the course materials a week before. |
2) | Characteristics and marketing of banking services | Students are given the course materials a week before. |
3) | Planning and strategies for banking services | Students are given the course materials a week before. |
4) | Determination of the price of bank services | Students are given the course materials a week before. |
5) | Distribution activities in the services of the Bank | Students are given the course materials a week before. |
6) | Promotion activities of the bank services | Students are given the course materials a week before. |
7) | Insurance marketing, services, features | Students are given the course materials a week before. |
8) | Practical Applications | |
9) | Case study | Students are given the course materials a week before. |
10) | Insurance services, marketing planning | Students are given the course materials a week before. |
11) | Determining the price of insurance services | Students are given the course materials a week before. |
12) | Distribution activities in the insurance services | Students are given the course materials a week before. |
13) | Promotion activities of the insurance services | Students are given the course materials a week before. |
14) | Case study | Students are given the course materials a week before. |
Course Notes / Textbooks: | Şendoğdu, A.Aslan,Banka Hizmetlerinin Pazarlaması, Literatür Yayınları, İstanbul, 2008. |
References: | Odabaşı, Yavuz, Banka ve Sigorta Pazarlaması, Anadolu Üniversitesi Yayınları, 2006. |
Semester Requirements | Number of Activities | Level of Contribution |
Quizzes | 1 | % 5 |
Homework Assignments | 4 | % 5 |
Midterms | 1 | % 30 |
Final | 1 | % 60 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 40 | |
PERCENTAGE OF FINAL WORK | % 60 | |
Total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Course Hours | 14 | 3 | 42 |
Study Hours Out of Class | 14 | 2 | 28 |
Homework Assignments | 3 | 3 | 9 |
Quizzes | 1 | 1 | 1 |
Midterms | 1 | 1 | 1 |
Final | 1 | 2 | 2 |
Total Workload | 83 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution |