Market structure of banking and insurance sector, Characteristics and marketing of banking services, Planning and strategies for banking services, Determination of the price of bank services, Distribution activities in the services of the Bank, Promotion activities of the bank services, Applications, Insurance marketing, services, features, Case study, Insurance services, marketing planning, Determining the price of insurance services, Distribution activities in the insurance services, Promotion activities of the insurance services, Case study
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Week |
Subject |
Related Preparation |
1) |
Market structure of banking and insurance sector |
Students are given the course materials a week before. |
2) |
Characteristics and marketing of banking services |
Students are given the course materials a week before. |
3) |
Planning and strategies for banking services |
Students are given the course materials a week before. |
4) |
Determination of the price of bank services |
Students are given the course materials a week before. |
5) |
Distribution activities in the services of the Bank |
Students are given the course materials a week before. |
6) |
Promotion activities of the bank services |
Students are given the course materials a week before. |
7) |
Insurance marketing, services, features |
Students are given the course materials a week before. |
8) |
Practical Applications |
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9) |
Case study |
Students are given the course materials a week before. |
10) |
Insurance services, marketing planning |
Students are given the course materials a week before. |
11) |
Determining the price of insurance services |
Students are given the course materials a week before. |
12) |
Distribution activities in the insurance services |
Students are given the course materials a week before. |
13) |
Promotion activities of the insurance services |
Students are given the course materials a week before. |
14) |
Case study |
Students are given the course materials a week before. |
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Program Outcomes |
Level of Contribution |
1) |
Knowledge of photographic and video media and ability to use basic, intermediate and advanced techniques of these media. |
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2) |
Ability to understand, analyze and evaluate theories, concepts and uses of photography and video. |
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3) |
Ability to employ theoretical knowledge in the areas of the use of photography and video. |
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4) |
Familiarity with and ability to review the historical literature in theoretical and practical studies in photography and video. |
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5) |
Ability in problem solving in relation to projects in photography and video. |
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6) |
Ability to generate innovative responses to particular and novel requirements in photography and video. |
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7) |
Understanding and appreciation of the roles and potentials of the image across visual culture |
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8) |
Ability to communicate distinctively by means of photographic and video images. |
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9) |
Experience of image post-production processes and ability to develop creative outcomes through this knowledge. |
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10) |
Knowledge of and ability to participate in the processes of production, distribution and use of photography and video in the media. |
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11) |
Ability to understand, analyze and evaluate global, regional and local problematics in visual culture. |
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12) |
Knowledge of and ability to make a significant contribution to the goals of public communication. |
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13) |
Enhancing creativity via interdisciplinary methods to develop skills for realizing projects. |
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14) |
Gaining general knowledge about the points of intersection of communication, art and technology. |
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