Market structure of banking and insurance sector, Characteristics and marketing of banking services, Planning and strategies for banking services, Determination of the price of bank services, Distribution activities in the services of the Bank, Promotion activities of the bank services, Applications, Insurance marketing, services, features, Case study, Insurance services, marketing planning, Determining the price of insurance services, Distribution activities in the insurance services, Promotion activities of the insurance services, Case study
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| Week |
Subject |
Related Preparation |
| 1) |
Market structure of banking and insurance sector |
Students are given the course materials a week before. |
| 2) |
Characteristics and marketing of banking services |
Students are given the course materials a week before. |
| 3) |
Planning and strategies for banking services |
Students are given the course materials a week before. |
| 4) |
Determination of the price of bank services |
Students are given the course materials a week before. |
| 5) |
Distribution activities in the services of the Bank |
Students are given the course materials a week before. |
| 6) |
Promotion activities of the bank services |
Students are given the course materials a week before. |
| 7) |
Insurance marketing, services, features |
Students are given the course materials a week before. |
| 8) |
Practical Applications |
|
| 9) |
Case study |
Students are given the course materials a week before. |
| 10) |
Insurance services, marketing planning |
Students are given the course materials a week before. |
| 11) |
Determining the price of insurance services |
Students are given the course materials a week before. |
| 12) |
Distribution activities in the insurance services |
Students are given the course materials a week before. |
| 13) |
Promotion activities of the insurance services |
Students are given the course materials a week before. |
| 14) |
Case study |
Students are given the course materials a week before. |
| |
Program Outcomes |
Level of Contribution |
| 1) |
To develop an interest in the human mind and behavior, to be able to evaluate theories using empirical findings, to understand that psychology is an evidence-based science by acquiring critical thinking skills. |
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| 2) |
To gain a biopsychosocial perspective on human behavior. To understand the biological, psychological, and social variables of behavior. |
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| 3) |
To learn the basic concepts in psychology and the theoretical and practical approaches used to study them (e.g. basic observation and interview techniques). |
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| 4) |
To acquire the methods and skills to access and write information using English as the dominant language in the psychological literature, to recognize and apply scientific research and data evaluation techniques (e.g. correlational, experimental, cross-sectional and longitudinal studies, case studies). |
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| 5) |
To be against discrimination and prejudice; to have ethical concerns while working in research and practice areas. |
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| 6) |
To recognize the main subfields of psychology (experimental, developmental, clinical, cognitive, social and industrial/organizational psychology) and their related fields of study and specialization. |
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| 7) |
To acquire the skills necessary for analyzing, interpreting and presenting the findings as well as problem posing, hypothesizing and data collection, which are the basic elements of scientific studies. |
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| 8) |
To gain the basic knowledge and skills necessary for psychological assessment and evaluation. |
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| 9) |
To acquire basic knowledge of other disciplines (medicine, genetics, biology, economics, sociology, political science, communication, philosophy, anthropology, literature, law, art, etc.) that will contribute to psychology and to use this knowledge in the understanding and interpretation of psychological processes. |
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| 10) |
To develop sensitivity towards social problems; to take responsibility in activities that benefit the field of psychology and society. |
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| 11) |
To have problem solving skills and to be able to develop the necessary analytical approaches for this. |
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| 12) |
To be able to criticize any subject in business and academic life and to be able to express their thoughts. |
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BAHÇEŞEHİR UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
