Market structure of banking and insurance sector, Characteristics and marketing of banking services, Planning and strategies for banking services, Determination of the price of bank services, Distribution activities in the services of the Bank, Promotion activities of the bank services, Applications, Insurance marketing, services, features, Case study, Insurance services, marketing planning, Determining the price of insurance services, Distribution activities in the insurance services, Promotion activities of the insurance services, Case study
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Week |
Subject |
Related Preparation |
1) |
Market structure of banking and insurance sector |
Students are given the course materials a week before. |
2) |
Characteristics and marketing of banking services |
Students are given the course materials a week before. |
3) |
Planning and strategies for banking services |
Students are given the course materials a week before. |
4) |
Determination of the price of bank services |
Students are given the course materials a week before. |
5) |
Distribution activities in the services of the Bank |
Students are given the course materials a week before. |
6) |
Promotion activities of the bank services |
Students are given the course materials a week before. |
7) |
Insurance marketing, services, features |
Students are given the course materials a week before. |
8) |
Practical Applications |
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9) |
Case study |
Students are given the course materials a week before. |
10) |
Insurance services, marketing planning |
Students are given the course materials a week before. |
11) |
Determining the price of insurance services |
Students are given the course materials a week before. |
12) |
Distribution activities in the insurance services |
Students are given the course materials a week before. |
13) |
Promotion activities of the insurance services |
Students are given the course materials a week before. |
14) |
Case study |
Students are given the course materials a week before. |
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Program Outcomes |
Level of Contribution |
1) |
To correctly identify the problems and to be able to ask the correct questions |
2 |
2) |
To have the ability for problem solving and to utilize analytical approach in dealing with the problems of finance |
1 |
3) |
To understand and grasp the full details of theoretical arguments and counter arguments |
2 |
4) |
To be fully prepared for a graduate study in finance and to have lifelong learning awareness |
2 |
5) |
To be able to apply theoretical principles of finance to the realities of practical business life |
1 |
6) |
To develop solutions for managerial problems by understanding the requirements of international financial markets |
2 |
7) |
To think innovatively and creatively in complex situations |
3 |
8) |
To be able to make decisions both locally and internationally by knowing the effects of globalization on business and social life |
2 |
9) |
To have the competencies of the digital age and to use the necessary financial applications |
2 |
10) |
To be able to use at least one foreign language both for communication and academic purposes |
1 |
11) |
To understand the importance of business ethics and to take decisions by knowing the legal and ethical consequences of their activities in the academic world and business life |
2 |
12) |
To develop an objective criticism in business and academic life and having a perspective to self-criticize |
2 |