Market structure of banking and insurance sector, Characteristics and marketing of banking services, Planning and strategies for banking services, Determination of the price of bank services, Distribution activities in the services of the Bank, Promotion activities of the bank services, Applications, Insurance marketing, services, features, Case study, Insurance services, marketing planning, Determining the price of insurance services, Distribution activities in the insurance services, Promotion activities of the insurance services, Case study
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Week |
Subject |
Related Preparation |
1) |
Market structure of banking and insurance sector |
Students are given the course materials a week before. |
2) |
Characteristics and marketing of banking services |
Students are given the course materials a week before. |
3) |
Planning and strategies for banking services |
Students are given the course materials a week before. |
4) |
Determination of the price of bank services |
Students are given the course materials a week before. |
5) |
Distribution activities in the services of the Bank |
Students are given the course materials a week before. |
6) |
Promotion activities of the bank services |
Students are given the course materials a week before. |
7) |
Insurance marketing, services, features |
Students are given the course materials a week before. |
8) |
Practical Applications |
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9) |
Case study |
Students are given the course materials a week before. |
10) |
Insurance services, marketing planning |
Students are given the course materials a week before. |
11) |
Determining the price of insurance services |
Students are given the course materials a week before. |
12) |
Distribution activities in the insurance services |
Students are given the course materials a week before. |
13) |
Promotion activities of the insurance services |
Students are given the course materials a week before. |
14) |
Case study |
Students are given the course materials a week before. |
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Program Outcomes |
Level of Contribution |
1) |
Upon graduation, students will acquire key skills and attributes to conduct research to use research tools, to solve problems, to communicate effectively and to transfer skills to the workplace. |
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2) |
Upon graduation, students will have developed the ability to discuss key issues in fluent English. |
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3) |
Upon graduation, students will have developed the ability to compose written documents in English with a mature prose style. |
4 |
4) |
Upon graduation, students will have gained broad knowledge of the American and English literary canons. |
4 |
5) |
Upon graduation, students will have developed the ability to analyze, synthesize and criticize sophisticated works of American and English literature. |
4 |
6) |
Upon graduation, students will have achieved in depth the understanding of contemporary American culture. |
3 |
7) |
Upon graduation, students will have developed the ability to draw links among diverse literary texts and documents and establish critical connections and adopt an interdisciplinary attitude. |
3 |
8) |
Upon graduation, students will be able to develop new projects individually or in teams. |
3 |
9) |
Upon graduation, students will be able to apply their knowledge into their lives for interdisciplinary problem-solving and solutions. |
4 |