Week |
Subject |
Related Preparation |
1) |
Staff development and training - Reading: Recruitment brochure |
Vocabulary review (Job training) |
2) |
Job descriptions and job satisfaction - Writing: Brief job descriptions |
Vocabulary review (Job titles and acronyms for job titles) |
3) |
Letters of enquiry and applications - Writing: An email applying for a job |
Vocabulary review; composing an email for a job application |
4) |
Telephone skills - Listening: Telephone language |
Vocabulary review; preparation for role-playing (Talking on the phone) |
5) |
New product development - Speaking: Introducing a new product |
Vocabulary review (Marketing terms); choosing a new product and preparing the introduction speech |
6) |
Establishing relationships and negotiating - Reading: Asking questions about a product |
Vocabulary review (Terms and conditions) |
7) |
Review |
|
8) |
Financing the start-up - Speaking: (Role-play) Getting advice about starting up |
Vocabulary review; preparation for the role-play |
9) |
Presenting your business idea - Reading: Making the most of presentations |
Vocabulary review (Equipment for presentation); drafting the presentations to be made |
10) |
Reports - Speaking: Saying what charts show |
Vocabulary review ( Vocabulary for expressing changes) |
11) |
Business meetings - Listening: A business meeting |
Vocabulary review (Types of meeting, expressing opinions) |
12) |
Using the Internet - Reading Website design |
Vocabulary review (Computers and the Internet) |
13) |
Students' presentations |
Preparation for the final draft of presentations |
14) |
A staff survey - Writing: Report on staff survey to modernise the office |
Vocabulary review (Expressing numbers and percentage) |
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Program Outcomes |
Level of Contribution |
1) |
To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media |
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2) |
To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics. |
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3) |
To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works. |
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4) |
To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications. |
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5) |
To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices. |
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6) |
To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings. |
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7) |
To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns. |
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8) |
To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices. |
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9) |
To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes. |
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10) |
To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool. |
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11) |
To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations. |
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12) |
To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications. |
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13) |
To be able to explain and describe business marketing activities, economics, business law and global business practices. |
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14) |
To be able to recognize national and international, social and cultural dimensions of public relations. |
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